Cleaner, Cost-Effective Energy Through Competition

America’s competitive power suppliers are committed to the highest standards of environmental responsibility. Driven by the transformative power of competition and innovation, we’re building the grid of the future while providing reliable, efficient, least-cost energy today—through private investment that puts the risk of investment on companies, not ratepayers.
How does competition reduce power sector emissions and encourage clean energy?
Along with encouraging power providers to deliver least-cost solutions, competition has accelerated emissions reductions and been a key driver for putting more clean energy technology on the grid. In fact, regions with competitive power markets saw a faster decline in emissions since 2005 than regions with regulated vertically-integrated monopoly utilities.
Power generation owners must operate efficiently to remain economically competitive while providing power capacity to system operators. Meanwhile, market signals keep these power generators responsive to price trends. The low cost of cleaner natural gas dramatically advanced coal plant retirements, and the increasingly low cost of renewable resources is driving more investment in wind and solar generation.
Regions with competitive power markets have deployed more renewable energy resources than those with vertically-integrated regulated monopoly utilities – about 80% of the U.S. total, even though they only account for about 67% of total overall capacity.
Unlike regulated utilities, competitive power suppliers are nimble and flexible. If markets are allowed to work as they should, power generators will adapt quickly to invest in the lowest-cost, most-effective resources — achieving lasting widespread, regional results.
Competitive Policy to Reduce Emissions

A History of Clean Power Leadership
Competitive power suppliers have followed market signals to lead investment in cost-effective clean energy. Here are just some examples.
- Solar: Over a dozen years ago, LS Power became one of the first utility-scale private developers of solar generation. Since then, it has invested more than $1.8 billion to develop, construct and operate multiple solar projects across the U.S. LS Power also has committed support to more than 20 solar and distributed-generation projects through its tax equity investment program.
- Battery Storage: In 2023, Vistra Corp. completed the 350-megawatt/1,400-megawatt-hour Phase III expansion of its Moss Landing Energy Storage Facility, bringing its total capacity to 750 MW/3,000 MWh. Among one of the largest battery storage systems in the world, Vistra’s lithium-ion battery system is co-located on the site of its existing Moss Landing Power Plant in Monterey County, a site that’s been providing electricity to Californians since 1950.
- Carbon Capture: Carbon capture and storage (CCS) is an emerging technology that can combat climate change while supporting grid reliability. Currently under development, Calpine‘s Deer Park Carbon Capture project is set to be one of the largest in the world and is designed to remove 95% of the emissions from Calpine’s Deer Park Energy Center. Calpine is a champion for CCS and is pursuing several efforts to accelerate its deployment.
- Nuclear: Vistra Corp. operates the nation’s second largest competitive fleet of zero-carbon, dispatchable nuclear power plants, with the capacity to generate more than 6,500 MW of emission-free energy, enough to power about 3.25 million homes.
A Clean Commitment 
EPSA member companies are committed to building a cleaner future. They’ve adopted aggressive carbon-reduction goals, and joined coalitions promoting environmental progress such as the Climate Leadership Council.

Texas saw a dramatic increase in wind power since it introduced its competitive energy market — the Electric Reliability Council of Texas — in 2000, going from 116 MW to more than 24,000 MW of installed wind energy capacity in 2019.
By the Numbers
6,000 MW: EPSA member companies own and operate more than 6,000 MW of power capacity from renewable resources, in addition to cost-competitive zero-emitting nuclear plants.
35%: Regions with competitive power markets governed by ISOs have reduced their power sector emissions by about 35% since 2005, while non-ISO regions have only reduced their power sector emissions by about 27% over that same period.
43%: The drop in carbon dioxide emissions across the PJM Interconnection footprint since 2005, encouraged by the investment in and entry of new, more efficient power generation technologies and renewables.
42%: The decrease in New York state’s carbon dioxide emissions since the New York Independent System Operator launched competitive markets.
80%: The share of utility-scale renewable generation capacity deployed in regions with competitive power markets.
Environment and Emissions Policy News
Practical Energy Policy: EPSA Backs EPAâs Move to Repeal Unworkable Power Plant Emissions Mandates
EPSA files comments supporting the EPAâs proposed repeal of 2024 power plant emissions mandates, citing infrastructure challenges and reliability concerns. EPSA urges practical, flexible policies that support all available energy resources to meet rising electricity demand and strengthen national security.
Read MoreEarth Day Spotlight: How Competitive Power Markets Are Meeting Rising Energy Demand With Low-Emission Solutions
This Earth Day, EPSA is showcasing how competitive electricity markets encourage cost-effective solutions to meet rising energy demand with fewer emissions, by creating incentives to replace older, less efficient plants and fuels.
Read MoreAs the EPA Discusses a Possible Rulemaking on Existing Natural Gas Generation, EPSA Urges Regulators to Recognize the Importance of Dispatchable Generation and Real-World Challenges to Certain Technologies
Three trends affecting the power generation community â and what the Environmental Protection Agency needs to know.
Read MoreEnergy Permitting Must Support All Infrastructure, Biden Reforms Fall Short Says EPSAÂ
EPSA President and CEO Todd Snitchler says revised NEPA rules fail to encourage the investment needed to reliably meet soaring electric demand and reach aggressive emissions targets.
Read MoreDiminished Reliability, Increased Emissions, Higher Electricity Rates: The EPAâs New Power Plant Emissions Rule Ignores Operational Realities
The U.S. needs more electricity. But by discouraging critical investment, the EPAâs new rule seeking to limit power plant emissions will make it hard to keep the lights on â while raising energy costs and doing little for the environment. Read the latest on our blog.
Read MoreNew England States Ignore Cost-Effective Approaches to Reduce Power Emissions
Researchers found that net carbon pricing would be the most efficient, cost-effective, and transparent way to lower New Englandâs power sector emissions. As developers pay tens of millions to cancel offshore wind projects that proved too costly, EPSAâs Jeff Turcotte asks why state policymakers continue to pursue higher cost energy approaches.
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