A complete digital rebranding for iD Yachts. We transformed their social media from a standard corporate feed into a modern lifestyle destination, attracting high-end charter clients and buyers with immersive storytelling.

Project Snapshot (Strategy, Content & Video Production)

The Challenge: Elevating a premium yacht brokerage above the noise in a highly traditional market. Their previous digital presence didn’t match the actual luxury of their service, requiring a total strategic and visual overhaul.

The Solution: A lifestyle-first rebranding strategy driven by high-end video production and curated social aesthetics.

Key Features:

• “Yachting Talks” Original Series: We conceived and produced a high-quality video series covering insider yachting topics, market trends and the true essence of life at sea.
• Total Aesthetic Rebrand: We moved away from traditional brokerage posts, creating a cohesive, high-end Instagram feed that breathes the freedom, elegance and exclusivity of the Greek waters.
• Lifestyle Targeting: Content meticulously designed not just to sell boats, but to sell the dream—engaging international clients through authentic digital storytelling for iD Yachts.