Engaging Youth by Rebecca Roberts
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Screen time, Gen Z vote, Choppelgangers and snail mail
Fan edits, listening parties, passport pics and the 'Are you dead' app
15 hrs ago
Youth clubs, forces appeal and why is everything 'aesthetic'?
GenZ-ification of safe sex, violence towards parents, Pinterest and existential despair class
Jan 9
Toxic influences, UK (political) rap, girls mental health and the 'anti-ordinary' Christmas
Gangs, VAWG strategy, IRL>Online, industrial towns and was this the year of whimsy?
Dec 19, 2025
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All About Alphas
Jan 27, 2025
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Clearing and Freshers, Sephora kids and the Covid Pause
Sep 19, 2025
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Tea @6, Alpha vote, aging faster and Uni choice
Aug 8, 2025
2
Media habits, proximity posting, uni parents and cosy gaming
Aug 1, 2025
2
Women's sport ROI, kids beauty, mental health and unemployment and #Christiancore
Nov 14, 2025
2
2
Speed-friending, inauthentic social, 00s nostalgia and crashing out
Jun 20, 2025
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Rebecca Roberts
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IRL>Online - the hopeful 2026 prediction we all need
A bonus update this week - a look at what the biggest (and most promising) prediction among youth audiences in 2026 could look like.
Dec 15, 2025
Teen relationships, youth strategy, speaking your mind and are you a Chad?
Online safety, how UK compares internationally for youth employment and will 2026 be your Poetcore or Pen Pal era?
Dec 12, 2025
2
Apathetic generation, dog and teen health and the Gen Zs leaving the UK
Music unwrapped, baby AI slop and being the company TikTok influencer
Dec 5, 2025
Parents posting, blackmail and social media safety
Rewilders, uni switch ups, cost of choice crisis and what Gen Z really want from work
Nov 28, 2025
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Rebecca Roberts
Engaging Youth: Cost of Choice Crisis
The second part of the Engaging Youth series looking at students
Nov 25, 2025
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Rebecca Roberts
NEETs, Trad movement, uni career funnelling and Mp3 revival
Marriage views, sex habits, Benadryl drug trend, and screen time coaches
Nov 21, 2025
Women's sport ROI, kids beauty, mental health and unemployment and #Christiancore
Nostalgia aesthetic, campus convos, unserious generation and a Pinterest revival
Nov 14, 2025
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Engaging Youth by Rebecca Roberts
Engaging Youth on Substack. The insights, trends and strategies for better engaging youth audiences through marketing and communications.
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