{"id":40,"date":"2026-02-10T16:19:22","date_gmt":"2026-02-10T16:19:22","guid":{"rendered":"http:\/\/localhost\/edtechventures_io\/EnableU\/2026\/02\/10\/b2b-pricing-strategy\/"},"modified":"2026-04-09T19:00:55","modified_gmt":"2026-04-09T19:00:55","slug":"b2b-pricing-strategy","status":"publish","type":"post","link":"https:\/\/enableu.com\/b2b-pricing-strategy\/","title":{"rendered":"B2B Pricing Strategy (Frameworks, Models, Real Examples)"},"content":{"rendered":"<p>Pricing decisions shape how your business runs.&nbsp;&nbsp;<\/p>\n<p>They influence who buys, how deals move, and where margins quietly disappear.&nbsp;&nbsp;<\/p>\n<p>In B2B, pricing&nbsp;isn\u2019t&nbsp;just a number on a quote, but a&nbsp;set&nbsp;of trade-offs that signal value, set boundaries for sales, and&nbsp;determine&nbsp;whether&nbsp;growth&nbsp;compounds or leaks.&nbsp;&nbsp;<\/p>\n<p>We&#8217;ll&nbsp;break down how B2B pricing strategy really works, the models behind it, and how leaders design pricing that holds up in the real world.&nbsp;<\/p>\n<h2 class=\"wp-block-heading\">Key Notes&nbsp;<\/h2>\n<ul class=\"wp-block-list\">\n<li>Pricing\u00a0strategy is a GTM system combining value metrics, models, packaging, and governance.\u00a0<\/li>\n<li>Pricing models succeed or fail based on how customer value grows, not billing convenience.\u00a0<\/li>\n<li>Strong pricing discipline requires testing, phased rollout, and continuous performance monitoring.\u00a0<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\">What B2B Pricing Strategy Means in Practice&nbsp;<\/h2>\n<p>B2B&nbsp;pricing strategy is the&nbsp;<strong>set of rules that&nbsp;determine&nbsp;how value is monetized&nbsp;<\/strong>across segments, deals, and time.&nbsp;<\/p>\n<p>That includes:&nbsp;<\/p>\n<ul class=\"wp-block-list\">\n<li>List prices and price metrics\u00a0<\/li>\n<li>Packaging and entitlements\u00a0<\/li>\n<li>Discount bands and approvals<\/li>\n<li>Contract terms and commitments\u00a0<\/li>\n<li>Renewal logic and escalators\u00a0<\/li>\n<li>Expansion and add-on paths\u00a0<\/li>\n<\/ul>\n<p>It is&nbsp;not the same as&nbsp;a pricing model.&nbsp;<\/p>\n<p>It is not just packaging.&nbsp;And it is definitely not a static price sheet.&nbsp;<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"687\" src=\"blog-import\/b2b-pricing-strategy\/content-1.jpeg\" alt=\"Graphic titled \u201cStrong Pricing Strategies Do 3 Things Well\u201d highlighting value alignment, buyer self-segmentation, and pricing discipline with supporting icons and text.\" class=\"wp-image-1876\" \/><\/figure>\n<h2 class=\"wp-block-heading\">Inputs You Need Before Touching&nbsp;The&nbsp;Price Sheet&nbsp;<\/h2>\n<p>Before changing a single number, you need clarity on five inputs:&nbsp;<\/p>\n<h3 class=\"wp-block-heading\">Business&nbsp;objectives&nbsp;&amp;&nbsp;trade-offs&nbsp;<\/h3>\n<p>Every pricing strategy&nbsp;optimizes for&nbsp;something.&nbsp;Growth. Margin. Market share. Retention. Speed.&nbsp;<\/p>\n<p>You cannot&nbsp;optimize for&nbsp;all of them equally.&nbsp;<\/p>\n<p>A pricing strategy designed to accelerate logo acquisition will look&nbsp;very different&nbsp;from one designed to maximize EBITDA in a mature portfolio company. The mistake is pretending you&nbsp;don\u2019t&nbsp;have to choose.&nbsp;<\/p>\n<p>\ud83d\udc49&nbsp;Be explicit about what you are&nbsp;optimizing&nbsp;for in the next 12\u201324 months.&nbsp;<\/p>\n<h3 class=\"wp-block-heading\">Cost structure&nbsp;&amp;&nbsp;price floors&nbsp;<\/h3>\n<p>Know your true unit economics&nbsp;\u2013 not&nbsp;blended averages&nbsp;\u2013 actual delivery costs by segment, usage, and support burden.&nbsp;<\/p>\n<p>This sets your floor.&nbsp;&nbsp;<\/p>\n<p>Without it, sales will eventually find it for you. Usually the hard way.&nbsp;<\/p>\n<h3 class=\"wp-block-heading\">Market reference points&nbsp;<\/h3>\n<p>Competitive pricing is context, not strategy.&nbsp;<\/p>\n<p>Benchmarks help you avoid being wildly out of range. They do not tell you what you should charge.&nbsp;<\/p>\n<p>If your product is meaningfully differentiated, matching the market is a tax on your differentiation.&nbsp;<\/p>\n<h3 class=\"wp-block-heading\">Customer segmentation&nbsp;&amp;&nbsp;willingness to pay&nbsp;<\/h3>\n<p>Different customers get different&nbsp;value. Full stop.&nbsp;<\/p>\n<p>Segment by what drives value.&nbsp;Company size alone is rarely enough. Usage patterns, urgency, risk exposure, and operational complexity matter more.&nbsp;<\/p>\n<p>Pricing should make your best customers obvious.&nbsp;<\/p>\n<h3 class=\"wp-block-heading\">The value model&nbsp;<\/h3>\n<p>What outcome do you drive?&nbsp;<\/p>\n<p>Revenue uplift. Cost reduction. Risk mitigation. Time saved.&nbsp;<\/p>\n<p>If you cannot explain how value is created in economic terms, pricing will always drift toward cost-plus or competitor matching.&nbsp;<\/p>\n<h2 class=\"wp-block-heading\">Core Pricing Frameworks&nbsp;&amp;&nbsp;When Each One Works&nbsp;<\/h2>\n<p>Most B2B companies use all three frameworks.&nbsp;&nbsp;<\/p>\n<p>The question is which one leads.&nbsp;<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"687\" src=\"blog-import\/b2b-pricing-strategy\/content-2.jpeg\" alt=\"Visual comparing cost-based, market-based, and value-based pricing frameworks, showing margin on costs, competitor anchoring, and outcome-driven pricing.\" class=\"wp-image-1877\" \/><\/figure>\n<h3 class=\"wp-block-heading\">Cost-based pricing&nbsp;<\/h3>\n<p>Cost-plus pricing sets price by adding margin on top of costs.&nbsp;<\/p>\n<p>It works when:&nbsp;<\/p>\n<ul class=\"wp-block-list\">\n<li>Costs are predictable\u00a0<\/li>\n<li>Differentiation is low\u00a0<\/li>\n<li>Buyers compare on price\u00a0<\/li>\n<\/ul>\n<p>It fails when value exceeds cost. Which is&nbsp;often.&nbsp;<\/p>\n<h3 class=\"wp-block-heading\">Market-based pricing&nbsp;<\/h3>\n<p>Market-based pricing anchors to competitors.&nbsp;<\/p>\n<p>It works when buyers are highly price&nbsp;sensitive&nbsp;and alternatives are truly comparable.&nbsp;<\/p>\n<p>It fails when you have differentiation but&nbsp;price&nbsp;like you&nbsp;don\u2019t.&nbsp;<\/p>\n<h3 class=\"wp-block-heading\">Value-based pricing&nbsp;<\/h3>\n<p>Value-based pricing anchors to outcomes.&nbsp;<\/p>\n<p>It works when:&nbsp;<\/p>\n<ul class=\"wp-block-list\">\n<li>Value is measurable\u00a0<\/li>\n<li>Buyers care about ROI\u00a0<\/li>\n<li>You can defend the metric\u00a0<\/li>\n<\/ul>\n<p>It fails when value is vague or impossible to quantify.&nbsp;<\/p>\n<h3 class=\"wp-block-heading\">The pricing corridor&nbsp;<\/h3>\n<p>In practice, strong pricing strategies&nbsp;operate&nbsp;inside a corridor.&nbsp;<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Floor:\u00a0<\/strong>cost and margin requirements\u00a0<\/li>\n<li><strong>Ceiling:\u00a0<\/strong>economic value to the customer\u00a0<\/li>\n<li><strong>Sanity check:<\/strong>\u00a0market expectations\u00a0<\/li>\n<\/ul>\n<p>The goal is not to find the perfect number. <br \/>It is to\u00a0operate\u00a0consistently inside that corridor without leakage.\u00a0<\/p>\n<h2 class=\"wp-block-heading\">B2B Pricing Models&nbsp;&amp;&nbsp;Their Trade-offs&nbsp;<\/h2>\n<p>Pricing models&nbsp;determine&nbsp;how customers experience&nbsp;price.&nbsp;<\/p>\n<p>Choose the wrong model and even the right price will feel wrong.&nbsp;<\/p>\n<h3 class=\"wp-block-heading\">Subscription pricing&nbsp;<\/h3>\n<p>Predictable. Budget-friendly. Familiar.&nbsp;<\/p>\n<p>Best when value is steady over time.&nbsp;<\/p>\n<h3 class=\"wp-block-heading\">Seat-based pricing&nbsp;<\/h3>\n<p>Simple and intuitive.&nbsp;<\/p>\n<p>Breaks when automation increases value without increasing users.&nbsp;<\/p>\n<h3 class=\"wp-block-heading\">Usage &amp; consumption pricing\u00a0<\/h3>\n<p>Aligns&nbsp;price to&nbsp;value.&nbsp;<\/p>\n<p>Creates volatility if not governed properly.&nbsp;<\/p>\n<h3 class=\"wp-block-heading\">Outcome-based pricing&nbsp;<\/h3>\n<p>Strong alignment. High trust&nbsp;requirement.&nbsp;<\/p>\n<p>Hard to scale without robust measurement.&nbsp;<\/p>\n<h3 class=\"wp-block-heading\">Negotiated &amp;  contract pricing\u00a0<\/h3>\n<p>Inevitable in&nbsp;enterprise.&nbsp;<\/p>\n<p>Requires guardrails or margin evaporates.&nbsp;<\/p>\n<h3 class=\"wp-block-heading\">Hybrid models&nbsp;<\/h3>\n<p>Increasingly common.&nbsp;<\/p>\n<p>Base subscription plus usage or add-ons balances predictability and upside.&nbsp;<\/p>\n<h3 class=\"wp-block-heading\">The takeaway:&nbsp;&nbsp;<\/h3>\n<p>The&nbsp;model should reflect how value grows for the customer, not how easy it is to bill.&nbsp;<\/p>\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/app.enableu.com\/enableU\/signup\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"690\" src=\"blog-import\/b2b-pricing-strategy\/content-3.png\" alt=\"CTA banner asking \u201cWhich Pricing Model Fits You?\u201d with demo button and GTM dashboard preview on laptop.\" class=\"wp-image-1878\" \/><\/a><\/figure>\n<h2 class=\"wp-block-heading\">B2B SaaS Pricing Strategy in the Real World&nbsp;<\/h2>\n<p>SaaS pricing is where theory meets operational reality.&nbsp;<\/p>\n<h3 class=\"wp-block-heading\">Start with packaging&nbsp;<\/h3>\n<p>Packaging does the segmentation work before sales&nbsp;gets&nbsp;involved.&nbsp;<\/p>\n<p>Good packaging lets SMB buyers self-serve and routes enterprise buyers into conversation.&nbsp;<\/p>\n<p>Bad packaging forces sales to explain everything.&nbsp;<\/p>\n<h3 class=\"wp-block-heading\">Seat vs usage decisions&nbsp;<\/h3>\n<p>Ask one question:&nbsp;Does value scale with people or&nbsp;activity?&nbsp;<\/p>\n<p>If activity, seats will cap revenue.&nbsp;<br \/>If&nbsp;people,&nbsp;usage&nbsp;will confuse buyers.&nbsp;<\/p>\n<h3 class=\"wp-block-heading\">Add-ons &amp; modules\u00a0<\/h3>\n<p>Add-ons should expand value, not patch gaps.&nbsp;<\/p>\n<p>If customers need add-ons to make the product usable, packaging is broken.&nbsp;<\/p>\n<h3 class=\"wp-block-heading\">Free trials &amp; freemium\u00a0<\/h3>\n<p>Free is a pricing decision, not a marketing trick.&nbsp;<\/p>\n<p>Free should prove value and create urgency to convert.&nbsp;If free users never hit a meaningful limit, they will never pay.&nbsp;<\/p>\n<h3 class=\"wp-block-heading\">Metrics pricing must improve&nbsp;<\/h3>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"765\" src=\"blog-import\/b2b-pricing-strategy\/content-4.jpeg\" alt=\"Graphic titled \u201cPricing Should Improve\u201d highlighting ACV growth, gross margin, net revenue retention, and discount discipline with supporting icons.\" class=\"wp-image-1879\" \/><\/figure>\n<p>If those metrics are flat, pricing is not doing its job.&nbsp;<\/p>\n<h2 class=\"wp-block-heading\">B2B Product Pricing Strategy for New Products&nbsp;<\/h2>\n<p>New products expose weak pricing thinking fast.&nbsp;<\/p>\n<h3 class=\"wp-block-heading\">Pricing without history&nbsp;<\/h3>\n<p>Use reference products, early pilots, and willingness-to-pay testing.&nbsp;<\/p>\n<p>Start&nbsp;simple. Leave&nbsp;room&nbsp;to move.&nbsp;<\/p>\n<h3 class=\"wp-block-heading\">Lifecycle pricing&nbsp;<\/h3>\n<p>Launch pricing should be simple.&nbsp;<\/p>\n<p>Scale pricing should&nbsp;segment.&nbsp;Mature pricing should&nbsp;optimize.&nbsp;<\/p>\n<h3 class=\"wp-block-heading\">Platform vs point solution&nbsp;<\/h3>\n<p>Platforms justify bundles and higher ACVs.&nbsp;<\/p>\n<p>Point solutions need clarity and focus.&nbsp;<\/p>\n<h3 class=\"wp-block-heading\">Hardware &amp; software bundles\u00a0<\/h3>\n<p>Hardware anchors cost. <br \/>Software captures value.\u00a0<\/p>\n<p>Separate the economics even if the buyer sees one price.&nbsp;<\/p>\n<h2 class=\"wp-block-heading\">Research, Validation&nbsp;&amp;&nbsp;Pressure-Testing&nbsp;<\/h2>\n<p>Pricing assumptions are opinions until tested.&nbsp;<\/p>\n<h3 class=\"wp-block-heading\">Qualitative research&nbsp;<\/h3>\n<p>Customer interviews reveal value&nbsp;drivers&nbsp;sales decks miss.&nbsp;<\/p>\n<p>Listen for trade-offs, not compliments.&nbsp;<\/p>\n<h3 class=\"wp-block-heading\">Quantitative methods&nbsp;<\/h3>\n<p>Van&nbsp;Westendorp. Gabor-Granger. Conjoint.&nbsp;<\/p>\n<p>Each answers a different question. None replace judgment.&nbsp;<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"687\" src=\"blog-import\/b2b-pricing-strategy\/content-5.jpeg\" alt=\"Comparison of Van Westendorp, Gabor-Granger, and Conjoint pricing research methods showing price range testing, willingness-to-pay flow, and feature trade-offs.\" class=\"wp-image-1880\" \/><\/figure>\n<h3 class=\"wp-block-heading\">Live experiments&nbsp;<\/h3>\n<p>Pilot pricing with friendly segments.&nbsp;<\/p>\n<p>Shadow price through deal desk approvals.&nbsp;<\/p>\n<p>Let data argue, not anecdotes.&nbsp;<\/p>\n<h3 class=\"wp-block-heading\">Signals pricing is broken&nbsp;<\/h3>\n<ul class=\"wp-block-list\">\n<li>Everyone buys the cheapest tier\u00a0<\/li>\n<li>Deals only close with discounts\u00a0<\/li>\n<li>Renewals stall\u00a0<\/li>\n<li>Sales overrides pricing constantly\u00a0<\/li>\n<\/ul>\n<p>These are symptoms. Not causes.&nbsp;<\/p>\n<h2 class=\"wp-block-heading\">How To&nbsp;Execute&nbsp;Pricing Changes Without Chaos&nbsp;<\/h2>\n<p>Pricing changes fail on execution, not math.&nbsp;<\/p>\n<h3 class=\"wp-block-heading\">The real risks&nbsp;<\/h3>\n<ul class=\"wp-block-list\">\n<li>Customer backlash\u00a0<\/li>\n<li>Sales confusion\u00a0<\/li>\n<li>Competitive noise\u00a0<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">Customer communication&nbsp;<\/h3>\n<p>Explain why.&nbsp;<\/p>\n<p>Anchor to&nbsp;value.&nbsp;<\/p>\n<p>Grandfather where needed.&nbsp;<\/p>\n<h3 class=\"wp-block-heading\">Sales enablement&nbsp;<\/h3>\n<p>If reps cannot explain the price, they will discount it.&nbsp;<\/p>\n<p>Equip them with talk tracks, ROI logic, and boundaries.&nbsp;<\/p>\n<h3 class=\"wp-block-heading\">Cross-functional ownership&nbsp;<\/h3>\n<p>Pricing touches product, finance, sales, marketing, CS, and legal.&nbsp;<\/p>\n<p>No single owner means no discipline.&nbsp;<\/p>\n<h3 class=\"wp-block-heading\">Phased rollout&nbsp;<\/h3>\n<p>New customers first.&nbsp;Renewals later.&nbsp;<\/p>\n<p>Learn before scaling.&nbsp;<\/p>\n<h2 class=\"wp-block-heading\">Pricing Governance&nbsp;&amp;&nbsp;Ongoing Optimization&nbsp;<\/h2>\n<p>Pricing discipline erodes quietly.&nbsp;<\/p>\n<p>Governance prevents that.&nbsp;<\/p>\n<h3 class=\"wp-block-heading\">What to monitor&nbsp;<\/h3>\n<ul class=\"wp-block-list\">\n<li>ASP and discount rates\u00a0<\/li>\n<li>Tier distribution\u00a0<\/li>\n<li>Win rates by price point\u00a0<\/li>\n<li>Net retention\u00a0<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\">Deal exceptions&nbsp;<\/h3>\n<p>Exceptions should be visible and rare.&nbsp;<\/p>\n<p>If they are common, pricing is wrong.&nbsp;<\/p>\n<h3 class=\"wp-block-heading\">Continuous iteration&nbsp;<\/h3>\n<p>Treat pricing like a product:\u00a0<\/p>\n<p>Small changes. Measured impact. Regular reviews.\u00a0<\/p>\n<h2 class=\"wp-block-heading\">Common Pricing Mistakes That Destroy Value&nbsp;<\/h2>\n<p>A short list. All expensive.&nbsp;<\/p>\n<ul class=\"wp-block-list\">\n<li>Copying competitors without understanding value\u00a0<\/li>\n<li>Over-discounting to hit short-term targets\u00a0<\/li>\n<li>Over-segmenting until nothing scales\u00a0<\/li>\n<li>Confusing tier logic\u00a0<\/li>\n<li>Leaving pricing untouched for years\u00a0<\/li>\n<\/ul>\n<p>If pricing feels political, it is already broken.&nbsp;<\/p>\n<h2 class=\"wp-block-heading\">Frequently Asked Questions&nbsp;<\/h2>\n<h3 class=\"wp-block-heading\">What\u2019s&nbsp;the difference between a B2B pricing strategy and a B2B pricing model?&nbsp;<\/h3>\n<p>A B2B pricing strategy defines how and why you price across segments, deals, and time. A B2B pricing model is just the mechanism you use to charge, like subscription, usage-based, or seat-based pricing. Strong strategies often use multiple models.&nbsp;<\/p>\n<h3 class=\"wp-block-heading\">How often should a B2B SaaS pricing strategy be reviewed or updated?&nbsp;<\/h3>\n<p>At minimum, pricing should be reviewed annually. High-growth or PE-backed companies often review quarterly. Triggers include margin compression, rising discount rates, shifts in usage patterns, or entering new customer segments with different willingness to pay.&nbsp;<\/p>\n<h3 class=\"wp-block-heading\">Can B2B pricing strategy improve sales execution, not just revenue?&nbsp;<\/h3>\n<p>Yes. Clear pricing reduces discounting debates, shortens deal cycles, and improves forecast reliability. When reps know where price flexibility exists and where it&nbsp;doesn\u2019t, execution becomes more consistent and less reactive.&nbsp;<\/p>\n<h3 class=\"wp-block-heading\">What\u2019s the biggest mistake companies make with&nbsp;B2B&nbsp;product pricing strategy?&nbsp;<\/h3>\n<p>Treating pricing as static. Products evolve, value delivery changes, and&nbsp;markets&nbsp;shift. Companies that&nbsp;don\u2019t&nbsp;adjust pricing over time end up undercharging their best customers or relying on discounts to close deals.&nbsp;<\/p>\n<h2 class=\"wp-block-heading\">Conclusion&nbsp;&nbsp;<\/h2>\n<p>B2B&nbsp;pricing strategy&nbsp;isn\u2019t&nbsp;about picking a model and moving on. You need to&nbsp;decide how value is created, how it grows, and how consistently your organization captures it.&nbsp;&nbsp;<\/p>\n<p>The right pricing model reflects real customer value, supports your go-to-market motion, and holds up as usage, scale, and complexity&nbsp;increase.&nbsp;The wrong one introduces friction, forces discounting, and quietly erodes margin.&nbsp;&nbsp;<\/p>\n<p>The common thread across every framework and example is this: pricing works best when&nbsp;it\u2019s&nbsp;designed deliberately, tied to value, and treated as a core GTM decision, not a downstream fix.&nbsp;<\/p>\n<p>If you want to design and pressure-test your&nbsp;B2B&nbsp;pricing strategy inside a structured go-to-market system,&nbsp;<a href=\"https:\/\/app.enableu.com\/enableU\/signup\" target=\"_blank\" rel=\"noreferrer noopener\">start a free trial of&nbsp;EnableU\u2019s&nbsp;Sales Excellence Framework<\/a>&nbsp;to see how the 8 pillars help turn pricing decisions into a clear, scalable GTM foundation.&nbsp;<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pricing decisions shape how your business runs.&nbsp;&nbsp; They influence who buys, how deals move, and where margins quietly disappear.&nbsp;&nbsp; In B2B, pricing&nbsp;isn\u2019t&nbsp;just a number on a quote, but a&nbsp;set&nbsp;of trade-offs that signal value, set boundaries for sales, and&nbsp;determine&nbsp;whether&nbsp;growth&nbsp;compounds or leaks.&nbsp;&nbsp;\u2026<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"pmpro_default_level":"","footnotes":""},"categories":[5],"tags":[],"class_list":["post-40","post","type-post","status-publish","format-standard","hentry","category-blog-category-sales-excellence","pmpro-has-access"],"_links":{"self":[{"href":"https:\/\/enableu.com\/wp-json\/wp\/v2\/posts\/40","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enableu.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enableu.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enableu.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enableu.com\/wp-json\/wp\/v2\/comments?post=40"}],"version-history":[{"count":2,"href":"https:\/\/enableu.com\/wp-json\/wp\/v2\/posts\/40\/revisions"}],"predecessor-version":[{"id":178,"href":"https:\/\/enableu.com\/wp-json\/wp\/v2\/posts\/40\/revisions\/178"}],"wp:attachment":[{"href":"https:\/\/enableu.com\/wp-json\/wp\/v2\/media?parent=40"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enableu.com\/wp-json\/wp\/v2\/categories?post=40"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enableu.com\/wp-json\/wp\/v2\/tags?post=40"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}