Banglalink’s Toffee sets streaming record with Asia Cup coverage

Banglalink’s digital entertainment platform Toffee set a new audience record during its live streaming of the recent Asia Cup, underscoring the rapid shift in Bangladesh toward mobile-first, network-agnostic viewing.

Across the tournament, Asia Cup matches were streamed 38 million times on Toffee, the platform said, cementing its position among the country’s most-watched digital sports outlets. 

The high-profile India–Bangladesh game drew a peak 3.3 million views—Toffee’s biggest live sports audience to date—highlighting both the event’s draw and the platform’s technical capacity to handle nationwide spikes in traffic.

Golam Kibria, Banglalink’s chief digital officer, said the response shows Toffee is “redefining” Bangladesh’s digital entertainment habits, with fans gravitating to content that can be viewed seamlessly on any mobile network. 

He added that Toffee plans more premium live sports, including the ICC Women’s Cricket World Cup and the English Premier League.

Toffee credited its record to stable, high-quality live streaming across networks, allowing millions of fans to watch from anywhere in the country.