Guides/Edit your website/Site settings/Add a site icon

Add a site icon

Last reviewed on April 8, 2026

A site icon, also known as a favicon, is a unique icon representing your website. This guide will show you how to add a site icon to your site.

Where site icons appear

The site icon is displayed in several places, including:

  • Next to your site’s name in your WordPress.com dashboard.
  • In your visitors’ browser tab.
  • As the icon used when someone bookmarks your site in their browser.
  • In search results.
  • As a home screen app icon when saved to a browser or phone.

Here is an example:

Example of site icon displaying in the browser
Site icon example

Add your site icon

You can add a site icon using the Site Editor or through your site’s General Settings. The method you use depends on your theme type.

A quick way to determine if your site uses the Site Editor is to check under Appearance in your dashboard. If you see Editor here, you use a block theme. If you see Customize instead, you use a classic theme.

Select the appropriate tab for your interface:

If your site uses a block theme, you can add or change your site icon directly from the Site Editor.

  1. Visit your site’s dashboard.
  2. Go to Appearance → Editor.
  3. Select Identity from the left-side menu.
  4. Click Site Icon.
  5. Select an image from your Media Library, or click Upload to add a new file.
  6. Click Save to apply your changes.

Your site icon appears in browser tabs, bookmark lists, and mobile home screens.

Site icon image guidelines

The image file for your site icon should meet the following criteria:

  • Aspect ratio: Upload a square image.
  • Dimensions: At least 512 x 512 pixels.
  • File type: PNG and SVG image file types are the most common. Any valid favicon format is supported.

Here are some actionable tips you can follow:

  1. Keep it simple. Remember, you don’t have a lot of space to play around with!
  2. Keep it recognizable. Try to encapsulate your brand in the small space you have to work with. If you’re used to using a logo that isn’t a tiny square, try to create something that evokes that logo rather than unnecessarily squeezing the whole original in.
  3. Use as little text or lettering as possible. Remember that the favicon is a small image. Even if your usual logo has your company name spelled out, keep it concise in your favicon.
  4. Think about color. Different web browsers (like Google Chrome, Safari, and Edge) use different color palettes. And, with the increasing popularity of dark mode, you’ll want to ensure your favicon looks great regardless of the user’s browser. Ensure the favicon looks good and stands out on white, gray, and black background colors.

Remove a site icon

To remove a site icon:

  1. Visit your site’s dashboard.
  2. Navigate to Settings → General.
  3. Click on the “Remove Site Icon” button next to “Site Icon,” underneath your current preview image.
The link below the Site Icon preview labeled "Remove Site Icon".
Remove Site Icon

Was this guide helpful for you?

Not quite what you're looking for? Get Help!

Copied to clipboard!