Challenging the status quo of the email marketing world — one email at a time
Emails that ruffled a few feathers
Open rates are dead
(but your emails are not)
Abandoned Cart emails are creepy AF
Why "creative" email copy doesn't convert
Newsflash – your onboarding emails SUCK
Offering discounts as an opt-in offer is lazy marketing
The one email metric most businesses forget about
The tall claim most ESPs and agencies make
There's no such thing as a "retention" sequence
Who's behind the email challenges?
Hi, I'm Samar — founder of Emails Done Right.
I'm an email conversion strategist + consultant for SaaS and ecommerce brands by day and a startup advisor and investor by night.
If it wasn't obvious yet... have a TON of email opinions that differ from the rest of the industry. Opinions that have formed after years of working with companies like...
and more!
That means more often than not, my approach to email is the exact opposite of the status quo — hence the email "challenges."
What founders, marketers, and strategists say
"Every time Samar sends an email, I end up taking notes... don't be that dingus that misses out on her future knowledge-nugget-filled emails. Go sign up."
–Ami Williamson
Brand and Messaging Strategist
"Every time Samar sends an email, I open it up right away! She's so amazing and incredible. If you don't know her / follow her - do it now!"
–Chris Lema
Executive Coach and CEO, Motivations AI
Ready to challenge the status quo of email marketing?
© 2026 Emails Done Right by Samar Owais