We Ranked The Top 24 AI Visibility Tools

 

AI search engines like ChatGPT, Perplexity, Google AI Overviews, and Claude are changing how people discover brands. Traditional SEO tools don’t track whether your brand appears in AI-generated responses—that’s where AI visibility platforms come in.

These tools monitor how often AI systems mention your brand, analyze citation patterns, and help optimize content for generative engine visibility. In our research comparing 24 platforms, we found significant differences in pricing, platform coverage, and agency support.

This guide ranks the best AI visibility tools by value, features, and use case—from budget-friendly options starting at $12/month to enterprise platforms exceeding $3,000/month.

Summary: Best budget option: Ubersuggest ($12/mo) or RankScale ($20/mo). Best mid-range: Semrush AI Toolkit ($99/mo) or SE Visible ($99/mo). Best for agencies: Otterly AI (partner program), Peec AI (agency bundles), or RankScale Pro ($99/mo). Best enterprise: Evertune ($3,000+/mo) or Conductor (custom pricing).

Key Terms

AI visibility: How often and prominently your brand appears in AI-generated search responses from tools like ChatGPT, Perplexity, and Google AI Overviews.

Generative Engine Optimization (GEO): The practice of optimizing content to appear in AI-generated answers, distinct from traditional SEO.

Brand mentions: Instances where an AI system references your brand name in its responses to user queries.

Prompt tracking: Monitoring specific questions or prompts to see how AI systems respond and whether they cite your brand.

Citation analysis: Examining which sources AI systems reference when generating answers about topics relevant to your business.

What Are AI Visibility Tools?

AI visibility tools track how often AI search engines mention your brand and help optimize content for generative engine results.

Traditional SEO tools track Google rankings, backlinks, and organic traffic. AI visibility tools solve a different problem: understanding whether ChatGPT, Perplexity, Claude, Google AI Overviews, and other AI systems recommend your brand when users ask relevant questions.

These platforms typically offer prompt monitoring (tracking specific questions across AI engines), brand mention tracking (counting how often your brand appears), citation analysis (identifying which sources AI systems reference), and content optimization recommendations.

The market for AI visibility tools has grown rapidly since 2024, with options ranging from simple tracking dashboards to comprehensive optimization platforms with API access and agency management features.

Why Does AI Visibility Matter for Marketing?

AI systems increasingly influence purchase decisions. Brands mentioned in AI responses gain credibility and traffic that traditional SEO doesn’t capture.

When someone asks ChatGPT “What’s the best CRM for small businesses?” or Perplexity “Which email analytics tools should I use?”, the AI’s response shapes their consideration set. Brands mentioned in these answers receive qualified traffic from users actively researching solutions.

Research from Semrush indicates that AI Overviews now appear in roughly 1 in 7 US Google searches, with higher rates for informational queries. Traffic from AI Overview citations converts at significantly higher rates than standard organic clicks because users arrive with clearer intent.

Without AI visibility tracking, you’re blind to an increasingly important discovery channel. These tools help you understand where you’re being recommended, where competitors appear instead, and what content changes might improve your AI presence.

AI Visibility Tools Comparison Table

Compare all 24 platforms by starting price, key features, and agency support at a glance.

Platform	Starting Price	Key Features	Agency Plan?
Ubersuggest	$12/mo or $120 lifetime	SEO + AI content tools combined	✓
RankScale AI	$20/mo	120 credits, 10 page audits, 25 dashboards (Pro)	✓
AI Peekaboo	$50/mo	Real-UI scraping, white-label dashboards, GSC integration	✓
Otterly AI	$29/mo	15 prompts (Lite); unlimited brands (Standard+)	✓
ZipTie	$69/mo	500 AI searches, 5 summaries	—
Promptwatch	$74/mo	50 prompts, 5 articles; API at Pro tier	✓
Cognizo	$89/mo	50 prompts, unlimited seats	—
Peec AI	€89/mo (~$96)	25 prompts; agency bundle available	✓
Semrush AI Toolkit	$99/mo	1 folder, 1 domain, 300 daily queries	—
SE Visible	$99/mo ($79 annual)	150 prompts, 3 brands	—
Profound AI	$99/mo	ChatGPT only (Starter); multi-engine at $399+	—
Bluefish AI	$99/mo	5 brand mentions; citation analysis at $299+	—
Scrunch AI	$100/mo	Basic prompts; agency workspace available	✓
Ktau.ai	Free / $199/mo	60 free prompts; 350 prompts at paid tier	✓
Hall AI	Free / $199/mo	20 projects, 500 questions (Starter)	✓
Ahrefs Brand Radar	$199/mo per platform	$699/mo for all AI platforms; requires Ahrefs sub	—
Writesonic GEO	$249/mo ($199 annual)	100 prompts, 2 users; sentiment analysis at $499+	✓
ChatRank	$249/mo	Unlimited users, 5 topics, weekly updates	✓
Geostar	$249/mo	6,000 prompt executions; multi-engine monitoring	—
AthenaHQ	$295+/mo	3,600 credits, unlimited seats; GA4 integration	—
Goodie AI	~$495/mo	Sales-led pricing; scales by prompts & models	✓
Gumshoe	Free / $0.10 per conversation	Pay-as-you-go model; enterprise custom pricing	✓
Evertune	$3,000+/mo	Enterprise GEO platform; strategy sessions	—
Conductor	Custom pricing	Enterprise AI visibility; multiple plan tiers	—

What Are the Best Budget AI Visibility Tools?

For teams under $100/month, Ubersuggest, RankScale, AI Peekaboo, Otterly AI, and Gumshoe offer the best value for basic AI visibility tracking.

1. Ubersuggest

Pricing: $12/mo or $120 lifetime (Individual); $20/mo or $200 lifetime (Business); $40/mo or $400 lifetime (Enterprise/Agency)

Ubersuggest combines traditional SEO tools with AI content features at the lowest price point in this comparison. The lifetime pricing option makes it particularly attractive for small businesses wanting to avoid recurring costs.

The Enterprise/Agency plan at $40/month supports multiple websites, making it suitable for consultants or small agencies. While not as specialized in AI visibility as dedicated platforms, Ubersuggest provides a cost-effective entry point for teams exploring this space.

Best for: Small businesses wanting combined SEO and basic AI tools at minimal cost.

2. RankScale AI

Pricing: Essentials $20/mo (120 credits); Pro $99/mo (1,200 credits, 25 dashboards); Enterprise $780/mo (12,000 credits, 100 dashboards)

RankScale AI offers the most affordable dedicated AI visibility tool, with the Essentials plan providing 120 credits and 10 free page audits monthly for just $20. The Pro plan at $99/month is explicitly designed for agencies and SMEs, including 25 brand dashboards.

The tiered structure scales clearly from individual use to enterprise needs. Custom plans are available for larger agencies requiring more capacity than the standard Enterprise tier provides.

Best for: Budget-conscious teams wanting dedicated AI visibility tracking; agencies at the Pro tier.

3. AI Peekaboo

Pricing: Starter $50/mo (1 brand, 40 prompts, every-2-day tracking); Peek $100/mo (1 brand, 40 prompts, daily tracking, API access); Grow $200/mo (1 brand, 100 prompts, daily tracking, 15,000 data points); Enterprise custom pricing (10+ brands). 14-day free trial, no credit card required.

AI Peekaboo tracks brand visibility across ChatGPT, Gemini, Perplexity, and Google AI by pulling data directly from real user interfaces rather than APIs, a distinction the platform emphasizes as providing more accurate, real-world results. The Starter plan at $50/month offers a low-risk entry point, while the Peek plan adds daily tracking and Looker Studio integration for teams wanting more frequent data and reporting flexibility.

The Grow plan scales prompt capacity to 100 with 15,000 monthly data points, and both Peek and Grow include white-label options, making them suitable for agencies presenting branded dashboards to clients. An Enterprise tier with volume discounts is available for agencies managing 10 or more brands, with a potential 30-day trial accessible through a sales consultation.

Best for: Brands and agencies wanting real-UI-based AI visibility tracking with white-label reporting and Google Search Console integration.

4. Otterly AI

Pricing: Lite $29/mo (15 prompts); Standard $189/mo (100 prompts, unlimited brands); Premium $489/mo (400 prompts)

Otterly AI provides an accessible entry point at $29/month with 15 tracked prompts. The Standard tier unlocks unlimited brand tracking, making it valuable for multi-brand businesses or agencies.

Otterly offers a dedicated partner program for agencies that includes unlimited seats, pitch workspaces, and brand bundles—with pricing available through sales conversations. This makes it one of the more agency-friendly platforms in the mid-market.

Best for: Small teams starting AI visibility tracking; agencies through the partner program.

5. Gumshoe

Pricing: Free (first 3 reports); Pay-as-you-go $0.10/conversation; Enterprise custom pricing

Gumshoe offers a unique pay-as-you-go model that suits teams with variable tracking needs. The free tier provides three reports to evaluate the platform, while the per-conversation pricing keeps costs proportional to actual usage.

Enterprise plans include dedicated success managers and custom integrations. The volume-based pricing and API access at enterprise tier make Gumshoe attractive for agencies with fluctuating client loads.

Best for: Teams wanting usage-based pricing without monthly commitments.

What Are the Best Mid-Range AI Visibility Tools ($99-$300/month)?

Mid-range platforms offer better prompt coverage, multi-engine tracking, and more sophisticated analytics than budget options.

6. Semrush AI Visibility Toolkit

Pricing: $99/mo (1 folder, 1 domain, 300 daily queries); no free trial available

Semrush brings its established SEO reputation to AI visibility tracking. The toolkit integrates with Semrush’s broader platform, making it convenient for teams already using their SEO tools.

At 300 daily queries, it offers substantial tracking capacity. However, the single-tier pricing and lack of free trial may deter teams wanting to evaluate before committing. The toolkit is marketed to both SMBs and agencies but sold as a unified product without agency-specific features.

Best for: Existing Semrush users wanting integrated AI visibility tracking.

7. SE Visible (SE Ranking)

Pricing: Basic $99/mo ($79 annual) for 150 prompts, 3 brands; Core $189/mo ($151 annual) for 450 prompts, 5 brands; Plus $355/mo ($284 annual) for 1,000 prompts, 10 brands

SE Visible from SE Ranking provides clear tier progression with increasing prompts and brand capacity. The annual discount (roughly 20% off) rewards longer commitments.

While there’s no distinct agency tier, the Plus plan supports 10 brands at 1,000 prompts, and custom plans are available for larger needs. The structured pricing makes costs predictable as tracking requirements grow.

Best for: Teams wanting clear, scalable pricing with multi-brand support.

8. Profound AI

Pricing: Starter $99/mo (ChatGPT only); Growth $399/mo (ChatGPT, Perplexity, Google AI Overviews); Enterprise custom (10+ AI engines, API access)

Profound AI takes a tiered approach to AI engine coverage. The Starter plan tracks only ChatGPT, requiring upgrade to Growth ($399/month) for multi-engine monitoring including Perplexity and Google AI Overviews.

The platform targets enterprise clients and doesn’t offer dedicated agency features or multi-account support. API access is reserved for Enterprise tier, which may limit integration options for smaller teams.

Best for: Enterprise teams needing comprehensive multi-engine tracking.

9. Peec AI

Pricing: Starter €89/mo (~$96) for 25 prompts; Pro €199/mo (~$215) for 100 prompts; Enterprise custom for 300+ prompts with SSO

Peec AI offers dedicated agency support through pitch workspaces and a partner program. Agencies can manage multiple clients under a single bundle with negotiated pricing.

The Euro-based pricing may introduce currency fluctuation for US-based teams, but the platform’s agency focus makes it worth considering for consultancies building AI visibility practices.

Best for: European agencies or consultancies wanting multi-client management.

10. Cognizo

Pricing: Monitor $89/mo (50 prompts, unlimited seats); Optimize $399/mo (150 prompts, 6 AI-optimized articles); Enterprise custom (500+ prompts, multi-brand)

Cognizo differentiates through its Optimize tier, which includes AI-optimized article generation alongside monitoring. This combines visibility tracking with content creation—useful for teams wanting actionable optimization, not just data.

Unlimited seats across all plans make Cognizo team-friendly. The Enterprise tier supports multiple brands and languages, scaling for larger organizations.

Best for: Teams wanting combined monitoring and content optimization capabilities.

11. Bluefish AI

Pricing: Starter $99/mo (5 brand mentions); Professional $299/mo (25 mentions, advanced citation analysis); Enterprise custom (unlimited mentions)

Bluefish AI focuses on brand mention tracking and citation analysis. The Professional tier at $299/month adds advanced citation analysis capabilities that help identify which content sources influence AI recommendations.

The custom Enterprise tier with unlimited mentions implicitly suits agencies tracking many brands, though there’s no explicit agency program. The mention-based pricing model makes costs proportional to tracking scope.

Best for: Teams prioritizing citation analysis and source attribution.

What Are the Best Premium AI Visibility Tools for Agencies?

Premium platforms offer higher capacity, API access, multi-client management, and dedicated support for agencies and enterprise teams.

12. Ahrefs Brand Radar

Pricing: $199/mo per AI platform or $699/mo for all platforms; custom prompt packages from $50/mo; requires Ahrefs subscription

Ahrefs Brand Radar brings the Ahrefs brand to AI visibility tracking. Pricing is per-platform ($199/month) or bundled ($699/month for all AI platforms), with additional custom prompt packages available.

The requirement for a separate Ahrefs subscription adds to total cost but provides integration with Ahrefs’ broader SEO toolset. Unlimited seats and custom packages enable agency use, though there’s no specific agency tier.

Best for: Existing Ahrefs users wanting integrated AI visibility tracking.

13. Writesonic GEO

Pricing: Professional $249/mo ($199 annual) for 100 prompts, 2 users; Advanced $499/mo ($399 annual) for 200 prompts, sentiment analysis; Enterprise custom with unlimited prompts

Writesonic GEO explicitly labels its Professional and Advanced plans for agencies and established teams. The Advanced tier adds sentiment analysis and cross-engine visibility for deeper insights.

Enterprise plans offer unlimited prompts, dashboards, and SSO—comprehensive features for larger agencies. The annual discount (roughly 20% off) rewards longer commitments.

Best for: Agencies wanting sentiment analysis and cross-engine visibility tracking.

14. ChatRank

Pricing: Core $249/mo (unlimited users, 5 topics, weekly updates); Plus $499/mo (20 topics, Slack support); Pro $999/mo (100 topics, daily updates)

ChatRank provides unlimited users across all tiers—a standout feature for agencies with large teams. Topic-based pricing (5, 20, or 100 topics) scales with monitoring needs.

The Pro tier at $999/month offers daily updates and 100 topics, suitable for agencies managing multiple client brands. No separate agency tier exists, but the unlimited user model naturally accommodates agency structures.

Best for: Agencies needing unlimited seats and topic-based scaling.

15. Geostar

Pricing: Lite $249/mo (6,000 prompt executions, multi-engine monitoring); Enterprise and Full-Service custom pricing with unlimited executions

Geostar offers high-volume tracking at 6,000 prompt executions monthly in the Lite plan. Multi-engine monitoring covers Google AI Overviews, ChatGPT, and Perplexity from the base tier.

Custom Enterprise and Full-Service plans include unlimited executions and strategy sessions. The platform supports agencies through custom plans rather than a fixed agency tier.

Best for: High-volume monitoring needs with multi-engine coverage.

16. AthenaHQ

Pricing: Starter $295+/mo (3,600 credits, unlimited seats); Growth $595+/mo (8,000 credits, GA4 integration, content optimization); Enterprise custom with API access

AthenaHQ combines AI visibility tracking with GA4 integration and content optimization features at the Growth tier. Unlimited seats across all plans make it naturally team-friendly.

Credit-based usage allows flexible allocation across monitoring and optimization activities. The Enterprise plan adds API access and dedicated support for larger implementations.

Best for: Teams wanting GA4 integration and combined tracking/optimization features.

17. Hall AI

Pricing: Lite free; Starter $199/mo (20 projects, 500 questions); Business $499/mo (50 projects, 1,000 questions); Enterprise from $1,499/mo with API access

Hall AI structures pricing around projects and questions rather than prompts. The free Lite tier enables evaluation before commitment, while the Starter plan provides substantial capacity at 20 projects and 500 questions.

Enterprise tier starting at $1,499/month includes unlimited viewers and API access, making it suitable for agencies needing programmatic integration. The project-based model aligns well with agency client structures.

Best for: Agencies organizing work by client projects; teams needing API access.

18. Ktau.ai

Pricing: Free (1 user, 60 prompts); Grow $199/mo (unlimited users, 350 prompts, 5 competitors); Power $499/mo (800 prompts, 20 competitors); Enterprise custom

Ktau.ai includes competitor tracking in its core offering—5 competitors at $199/month scaling to 20 at the Power tier. The free plan with 60 prompts enables meaningful evaluation.

The platform explicitly mentions agency offerings and provides unlimited users from the paid tiers. Competitor analysis integration distinguishes it from pure visibility trackers.

Best for: Teams prioritizing competitive intelligence alongside visibility tracking.

19. Promptwatch

Pricing: Essential $74/mo (50 prompts, 5 articles); Professional $165/mo (150 prompts, API access); Business $415/mo (350 prompts); Agency/Enterprise custom

Promptwatch offers explicit agency and enterprise tiers with volume-discount pricing. API access unlocks at the Professional tier ($165/month), earlier than many competitors.

The article-generation feature (5-30 articles depending on tier) adds optimization capability beyond pure monitoring. Custom agency plans accommodate variable client loads with negotiated pricing.

Best for: Agencies wanting early API access and article generation features.

20. Scrunch AI

Pricing: Explorer $100/mo (basic prompts); Growth $500/mo (more prompts, 5 users); Enterprise custom with multi-brand support

Scrunch AI offers an agency workspace with prospecting licenses, multi-brand management, and data API access—though pricing requires sales contact. The Growth tier at $500/month supports 5 users.

Enterprise plans include multi-brand support for agencies managing portfolios. The explicit agency workspace distinguishes Scrunch from platforms that merely accommodate agency use.

Best for: Agencies wanting dedicated workspace features and multi-brand management.

21. Goodie AI

Pricing: Sales-led, starting around $495/mo; scales by prompts, models, and countries tracked

Goodie AI uses negotiated pricing tailored to each client’s requirements. Base plans start around $495/month and scale based on prompt volume, AI models tracked, and geographic coverage.

The sales-led approach means agencies can negotiate terms specific to their client structures. This flexibility suits complex requirements but makes price comparison difficult without direct engagement.

Best for: Teams with specific requirements wanting negotiated, customized pricing.

What Are the Best Enterprise AI Visibility Platforms?

Enterprise platforms start at $3,000+/month and offer comprehensive GEO services, strategy support, and custom integrations.

22. Evertune

Pricing: Starting at $3,000/mo for Generative Engine Optimization platform

Evertune positions itself as a comprehensive GEO platform rather than a monitoring tool. The $3,000+/month starting price reflects a service-oriented approach including strategy sessions and optimization support.

The platform emphasizes working with “leading marketers and agencies” but doesn’t offer a separate agency tier—pricing is custom for all clients. For organizations serious about AI visibility as a strategic priority, Evertune provides depth beyond basic tracking.

Best for: Enterprise teams wanting comprehensive GEO services with strategic support.

23. Conductor AI Visibility

Pricing: Custom pricing across multiple plan tiers (Creator, Intelligence, Monitoring with Essentials through Enterprise sub-tiers)

Conductor brings enterprise SEO credibility to AI visibility tracking. The complex tier structure (Creator, Intelligence, Monitoring plans each with Essentials through Enterprise sub-tiers) requires sales engagement to navigate.

Conductor likely accommodates agency needs through custom packages, though there’s no published agency tier. For enterprise organizations wanting established vendor reliability, Conductor provides a proven platform foundation.

Best for: Enterprise organizations wanting established vendor reliability.

24. ZipTie

Pricing: Basic $69/mo (500 searches, 5 summaries); Standard $99/mo (1,000 searches, 50 summaries); Pro $159/mo (2,000 searches, 100 summaries)

ZipTie offers straightforward search-based pricing with AI search tracking and summary generation. The Pro tier at $159/month provides 2,000 searches and 100 summaries monthly.

Custom plans are available for larger teams, though there’s no dedicated agency program. The developer-oriented domain (.dev) suggests a technical audience focus.

Best for: Technical teams wanting straightforward search-based tracking.

Frequently Asked Questions

What is the best AI visibility tool for small businesses?

For small businesses, Ubersuggest ($12/month) or RankScale Essentials ($20/month) offer the most affordable entry points. Gumshoe’s pay-as-you-go model ($0.10/conversation) works well for teams with limited, variable tracking needs. Otterly AI Lite ($29/month) provides a good balance of features and price.

Which AI visibility tools have dedicated agency plans?

Platforms with explicit agency support include: RankScale Pro ($99/month), Otterly AI (partner program), Peec AI (agency bundles), Scrunch AI (agency workspace), Promptwatch (agency tiers), Writesonic GEO (agency-labeled plans), and Ktau.ai (agency offering). ChatRank offers unlimited users across all tiers, naturally accommodating agencies.

What AI engines do these tools track?

Most platforms track ChatGPT, Perplexity, and Google AI Overviews. Some include Claude, Bing Copilot, and other engines. Coverage varies by tier—Profound AI’s Starter plan tracks only ChatGPT, requiring the $399/month Growth plan for multi-engine monitoring. Ahrefs Brand Radar charges per platform or offers all-platform bundles.

Do I need an AI visibility tool if I already use Semrush or Ahrefs?

Both Semrush and Ahrefs now offer AI visibility add-ons—Semrush AI Toolkit ($99/month) and Ahrefs Brand Radar ($199-$699/month). If you’re already paying for these platforms, their integrated tools provide convenience. However, dedicated AI visibility platforms often offer more specialized features and may be more cost-effective if you don’t need the full SEO suite.

What’s the difference between AI visibility tracking and traditional SEO tools?

Traditional SEO tools track Google search rankings, backlinks, and organic traffic. AI visibility tools track whether AI systems like ChatGPT mention your brand when answering user questions. The two complement each other—strong traditional SEO often correlates with better AI visibility, but AI recommendations don’t always align with Google rankings.

How many prompts do I need to track?

Start with 25-50 prompts covering your core product categories, competitor comparisons, and common customer questions. As you identify which prompts drive visibility, expand to 100-200 prompts. Enterprise teams tracking multiple brands or markets may need 500+ prompts. Most platforms offer scalable tiers so you can start small and grow.

Which tools offer free trials or free tiers?

Free options include: Gumshoe (first 3 reports free), Hall AI (Lite tier free), Ktau.ai (free tier with 60 prompts), and AI Peekaboo (14-day free trial). Ubersuggest offers lifetime pricing that effectively eliminates ongoing costs. Note that Semrush AI Toolkit specifically does not offer a free trial according to their documentation.