{"id":18088,"date":"2023-12-13T19:03:15","date_gmt":"2023-12-13T19:03:15","guid":{"rendered":"http:\/\/elitecontentmarketer.com\/?p=18088"},"modified":"2026-04-08T17:44:29","modified_gmt":"2026-04-08T17:44:29","slug":"b2b-writing","status":"publish","type":"post","link":"https:\/\/origin.elitecontentmarketer.com\/b2b-writing\/","title":{"rendered":"What is a B2B Writer (+ How to Start B2B Freelance Writing?)"},"content":{"rendered":"\n

A B2B writer is someone who crafts content for the business to business industry. Today, let’s look at the B2B writing industry and how to start as a freelancer in it.<\/p>\n\n\n\n

What is B2B Writing?<\/h2>\n\n\n\n

B2B writing refers to the process of creating content that is specifically designed for business-to-business interactions. This type of writing aims to address other companies’ problems and offer them products that can solve those issues.<\/p>\n\n\n\n

B2B writing typically involves creating articles, reports, emails, and other written materials that are relevant in a business context. However, the nature of the content may vary depending on the industry. For instance, there may be a lot of industry-specific jargon used in some cases.<\/p>\n\n\n\n

Benefits of B2B Writing<\/h3>\n\n\n\n

First and foremost, B2B writing should open up a communication line between one business and others in the industry. Well-crafted B2B content should showcase your own expertise and build credibility within your industry. <\/p>\n\n\n\n

Additionally, B2B writing facilitates the exchange of valuable information. It can help others in the industry keep up with current trends and provide a \u201cthink tank\u201d atmosphere where the industry can improve. <\/p>\n\n\n\n

Types of B2B Writing<\/h2>\n\n\n\n

There are several different types of B2B writing. Here are some of the most common examples:<\/p>\n\n\n\n

1. Blog Posts<\/h3>\n\n\n\n

Blog posts are informal articles published on a company’s website to share industry insights and company updates. Often, these posts are designed to increase the company\u2019s online presence. They often have an SEO benefit, making the company more visible on search engines. <\/p>\n\n\n\n

While not solely a way to drive sales, these blog posts can be a way for companies to engage with other companies. HubSpot\u2019s blog is full of fantastic B2B blog posts:<\/p>\n\n\n\n

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2. Articles<\/h3>\n\n\n\n

Articles are slightly more formal than blog posts. They may provide more in-depth research or analysis that a blog post won\u2019t. Thought leadership articles are a great example of B2B articles that provide valuable insight and establish a company\u2019s expertise. <\/p>\n\n\n\n

You\u2019ll also find these articles on a company\u2019s website, but they may also appear in company publications and newsletters. Deloitte Insights provides very insightful articles in a range of industries, from consulting to tech. <\/p>\n\n\n\n

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3. White Papers<\/h3>\n\n\n\n

White papers are very long-form documents that dive deep into a specific problem. Often, they provide a detailed analysis and propose possible solutions. Research and data are the name of the game with white papers. <\/p>\n\n\n\n

White papers often take a lot to produce, so they\u2019re less common than blog posts or articles. However, they can quickly establish a company as an expert in its field. Just take a look at this IT white paper by MuleSoft.<\/p>\n\n\n\n

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4. Case Studies<\/h3>\n\n\n\n

Case studies are similar to white papers in that they need lots <\/em>of research and hands-on experience to write. However, they typically focus on real-world examples of how a business\u2019s products helped its customers. There\u2019s typically some sort of measurable result that hopefully convinces other companies to invest in the product. <\/p>\n\n\n\n

These provide real, tangible information about how a company\u2019s product is helpful. They\u2019re often story-based, just look at this case study by Dock:<\/p>\n\n\n\n

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5. Email Marketing<\/h3>\n\n\n\n

B2B email marketing involves sending emails to potential and current customers. These emails may be personalized or part of an email newsletter. Either way, the point is to provide produce updates or promotions. <\/p>\n\n\n\n

Email marketing is seen as a personal way to nurture leads and stay in the minds of interested individuals. <\/p>\n\n\n\n

6. Social Media Content<\/h3>\n\n\n\n

These days, even businessmen spend a lot of their time on social media. Short, engaging LinkedIn and Twitter posts can help ensure your company stays top-of-mind. These posts may include industry news, thought leadership pieces, or company updates.<\/p>\n\n\n\n

IBM is relatively active on social media and uses its platform to emphasize its industry leadership. It even showcases employees regularly:<\/p>\n\n\n\n

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B2B Writing vs. B2C Writing: The 5 Key Differences<\/h2>\n\n\n\n

Other businesses in your industry are very different from consumers. Therefore, you cannot create the same type of content in the same way. Businesses typically have very different needs and pain points that need to be solved, and they\u2019re typically more familiar with industry vocabulary. <\/p>\n\n\n\n

B2B Writing<\/strong><\/td>B2C Writing<\/strong><\/td><\/tr>
Data- and Logic-Driven
Industry-Centered
Business Focused
Long Sales Cycle
Professional Tone<\/td>		Visual
Emotional
Individual Focused
Short Sales Cycle
Conversational and Friendly<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

What is B2B Freelance Writing?<\/h2>\n\n\n\n

B2B freelance writing involves a writer selling the B2B writing services on a freelance basis. The writer is not an employee of any particular business and likely has several clients at a time. Their services include creating all the types of content we\u2019ve discussed above. <\/p>\n\n\n\n

What Are The Key Skills to Write For B2B Companies?<\/h3>\n\n\n\n

Writing for a B2B business is different from writing for a consumer. While you still need good, basic freelance writing skills<\/a>, that\u2019s where the similarities stop. Here are the skills a B2B freelance writer should focus on:<\/p>\n\n\n\n