What is Whichit?
Whichit specializes in Interactive Commercial Content (ICC), a technology that delivers visual, interactive, and responsive smart units to engage audiences across multiple digital channels. These units, such as polls, quizzes, surveys, and trivia, open a dialog with users, capturing their preferences in real time to tailor commercial offers and improve marketing performance.
The platform integrates seamlessly with CRM, ERP, DMP, and third-party tools, streaming data points to continue sales funnels. Using machine learning and smart analysis, Whichit provides actionable insights, market research, and micro-segmentation for retargeting and remarketing, making advertising measurable and cost-effective.
Features
- Conversational Content: Use interactive smart units to engage audiences and gather feedback
- Infinitely Distributable: Run interactive units on social media, Google Ads, publishers, in-App, and IM
- Astounding Performance: ICC units outperform traditional content and banners with high engagement rates
- Worthwhile ROI: Tailor commercial offers in real time to convert traffic into revenue
- Ecosystem Friendly: Integrate with CRM, ERP, DMP, and third-party marketing tools
- Actionable Insights: Capture audience preferences and use machine learning for micro-segmentation and retargeting
Use Cases
- Creating interactive polls and quizzes for marketing campaigns
- Running surveys to gather customer feedback and preferences
- Developing trivia games for audience engagement
- Tailoring commercial offers based on real-time user interactions
- Segmenting audiences for retargeting and remarketing efforts
- Integrating interactive content with CRM and advertising tools
FAQs
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What is an ICC unit?
ICC stands for Interactive Commercial Content. ICC units are interactive content like polls, quizzes, surveys, or trivia with a commercial focus, designed to engage users and capture preferences. -
How are ICC units distributed?
ICC units can run on any digital channel, including social media, Google Display Network, publishers, in-App, and instant messaging platforms like WhatsApp. -
What is an Engage Card?
An Engage Card is presented at the end of an ICC unit with a tailored commercial offer based on user preferences, including call-to-actions like lead generation, redirects, coupons, or app downloads. -
What happens if I exceed my monthly ICC delivery allowance?
If you exceed your monthly allowance, excess deliveries are charged automatically at $0.15 CPM (cost per thousand deliveries) after a warning email at 90% usage. -
Can I change my plan?
Yes, you can upgrade, downgrade, or cancel your plan at any time based on your needs and usage.
