What is VASTify?
VASTify provides a complete video ad serving solution designed for both advertisers and publishers. The platform supports the entire video advertising workflow from creation to optimization, utilizing VAST format compatibility across versions 2.0 to 4.1.
Key functionalities include automated decisioning engines that select ads based on multiple factors, comprehensive event tracking for viewer engagement insights, and sophisticated targeting capabilities. The system offers real-time reporting with minute-level precision, allowing users to monitor campaign performance and make data-driven adjustments. Additional features include budget capping, delivery pacing algorithms, and automated video transcoding for multi-device compatibility.
Features
- Decisioning: Automated ad selection based on flight dates, targeting, priorities, budget capping, and delivery pacing
- Event Tracking: Comprehensive logging of VAST events including start, midpoint, 3rd quartile, and skips for engagement insights
- Geotargeting: Campaign targeting by country, region, or city to optimize ad spend and reduce wasted budget
- Optimization: Automated serving of better-performing ad variants using machine learning algorithms
- VAST Tag Generator: Simple creation of VAST tags supporting versions 2.0 to 4.1
- Budget Capping: Automatic campaign pausing when daily budget limits are reached
- Delivery Pacing: Algorithm that spreads impressions throughout the day for higher reach and efficiency
- Video Transcoding: Automatic background transcoding for multi-device compatibility and optimized playback
- Real-time Reporting: Minute-precision performance data and insights for actionable decisions
- White Labeled Ad Serving: Serve ads from custom subdomains to bypass ad blockers
Use Cases
- Publishers maximizing video ad revenue through direct deals
- Advertisers optimizing ad spend and improving ROI on video campaigns
- Managing complete video ad trafficking and scheduling workflows
- Implementing sophisticated targeting based on location, device, or language
- Automating campaign optimization using performance data and machine learning
- Serving video ads across multiple devices and platforms
- Tracking conversions and engagement metrics for campaign analysis
- Implementing quality assurance checks for video ad compliance
FAQs
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How long does the free trial last?
The trial ends after 7 days, but users can earn extra trial days by completing onboarding steps. Additional testing time can be requested by reaching out to support. -
Are videos automatically transcoded?
Yes, after uploading, videos are transcoded into different formats and bitrates in the background, usually taking up to 30 minutes. The original video serves until transcoding completes. -
Can I serve ads white labeled?
Yes, white labeling is available by CNAME-ing a subdomain to serve ads from your own domain, included free on all plans and helps bypass ad blockers. -
Is there an extra charge for CDN bandwidth?
No, all plans include free CDN bandwidth with no additional charges or bandwidth metering for hosted videos. -
How many user accounts can I create?
Unlimited user accounts are available on all plans, allowing entire teams to access the platform.
