What is Userlist?
Userlist provides a comprehensive email marketing automation platform specifically tailored for SaaS businesses. The platform enables sophisticated product marketers to automate customer journeys through visual workflows that incorporate email messages, in-app notifications, and internal team communications.
With features like company-level automation, dynamic segmentation based on user activity, and conversion goal tracking, Userlist helps SaaS companies manage complex customer relationships. The platform supports many-to-many relationships between users and companies, allowing for targeted messaging based on account-level events and team member roles.
Features
- Visual Workflows: Build automated customer journeys with drag-and-drop interface
- Company Accounts: Manage team accounts with multiple users and company-level automation
- Dynamic Segmentation: Segment users and accounts based on their activity and behavior
- In-App Messages: Send targeted notifications inside your web application
- Conversion Goals: Measure behavior outcomes and performance within workflows
- Transactional Email: Turn receipts and notifications into marketing opportunities
- API Integration: Developer-friendly HTTP API and libraries for custom integrations
- A/B Testing: Randomly split journeys into multiple paths to measure performance
Use Cases
- User onboarding automation for SaaS products
- Lead nurturing and conversion from free to paid plans
- Customer success automation and issue escalation
- Product usage alerts and activity notifications
- Company announcements and newsletter distribution
- Reactivating dormant customers and expired trials
- Collecting user reviews and feedback
- Cross-selling and upselling to existing customers
FAQs
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How does Userlist calculate monthly pricing?
Userlist calculates monthly fees based on the number of users in your account, using the 'high-water mark' number from the previous 30 days. -
Does Userlist support high-volume pricing?
Yes, both Basic and Professional plans have dynamic pricing rates that decrease as your user list grows, automatically enabled based on your account size. -
Can Userlist be used for marketing email lists?
Yes, Userlist handles both marketing leads and customers within the same tool, with Forms feature available for building email lists with lead magnets. -
Is there a free trial available?
Yes, Userlist offers a free 14-day trial for all plans, requiring card details upfront to prevent spam and ensure better onboarding experience. -
Does Userlist support early-stage startups?
Yes, SaaS companies with less than $500k total funding can qualify for a 50% discount on their account for the first 12 months.
