What is PostBeyond?
PostBeyond is a comprehensive employee advocacy platform designed to help organizations harness the power of their workforce's social networks. The platform makes social sharing frictionless for employees while providing powerful tools for administrators to manage and measure advocacy efforts. By enabling employees to amplify relevant content across their social networks, PostBeyond helps brands increase their reach and engagement without additional advertising budgets.
The platform offers robust analytics that measure results at overall, post, and user levels, providing actionable insights to optimize employee advocacy strategies. With features like gamification, leaderboards, campaign tracking, and AI caption generation, PostBeyond transforms how companies approach social media marketing by turning employees into authentic brand advocates who can drive inbound traffic and generate measurable ROI.
Features
- Content Management: Full capability to manage and distribute content across employee networks
- Social Sharing: Streamlined sharing tools that make it easy for employees to amplify brand content
- Analytics Dashboard: Comprehensive reporting at overall, post, and user levels with ROI measurement
- Gamification System: Leaderboards and rewards to motivate employee participation
- AI Caption Generation: AI-powered tools to help create engaging social media captions (in beta)
- Campaign Tracking: UTM/CID tracking to measure campaign performance and attribution
- Integration Capabilities: Works with existing technology stacks including Slack and Teams
Use Cases
- Marketing teams turning employees into brand advocates to increase social media reach
- Sales teams using social selling to engage customers and drive business opportunities
- Human Resources departments attracting and recruiting top talent through employee social networks
- Channel partners mobilizing to drive demand and expand market presence
- Companies measuring earned media value and ROI from employee advocacy programs
