What is GroundTruth?
GroundTruth is an advertising platform that specializes in transforming digital advertising efforts into tangible business results. The platform leverages proprietary Blueprint technology to map real-world environments with high accuracy, enabling precise audience targeting based on actual behaviors and locations.
By connecting with customers across multiple media channels including mobile, desktop, CTV/OTT, audio, digital out-of-home, and audience-based direct mail, GroundTruth helps brands drive in-store visits, build brand awareness, grow market share, and increase product sales through data-driven advertising strategies.
Features
- Blueprint Technology: Proprietary technology that maps real-world environments with high accuracy for precise targeting
- Multi-Channel Reach: Connects with customers across mobile, desktop, CTV/OTT, audio, digital out-of-home, and direct mail channels
- Real Business Results Measurement: Tracks in-store visits, return on ad spend, and incremental lift from advertising campaigns
- Audience Targeting: Identifies key media audiences based on real-world behaviors and location data
- Flexible Activation Options: Offers self-serve platform, managed services, partnerships, and programmatic access
Use Cases
- Driving in-store visits from digital advertising campaigns
- Building brand awareness through targeted media placements
- Growing market share by reaching new customer segments
- Increasing product sales through behavior-based targeting
- Measuring advertising effectiveness through real business metrics
