What is ConversionTracking.com?
ConversionTracking.com is a marketing attribution platform designed to solve the common problem businesses face in tracking the true sources of their leads and sales. The platform provides accurate attribution tracking through first touch, last touch, and assisted attribution methods, enabling users to see how customers discover them and what actions lead to conversions.
With over 25 built-in reports, the tool answers critical marketing questions such as traffic sources of sales, best-performing affiliates, effective landing pages, discovery ads, blog post contributions, top marketing channels, email campaign effectiveness, purchase timing, geographic buyer data, and UTM parameter tracking. It integrates with over 150 platforms and services, offering a user-friendly dashboard for instant insights without requiring advanced data skills.
Features
- First Touch Attribution: Tracks how customers initially discover your business through sources like Google Search or Facebook Ads.
- Last Touch Attribution: Identifies the final action before conversion, such as an email or ad click.
- Assisted Attribution: Shows all campaigns, emails, or blog posts viewed before conversion.
- Comprehensive Reporting: Over 25 built-in reports covering traffic sources, affiliates, landing pages, ads, and more.
- Wide Integration: Works with over 150 platforms and services including Looker, LinkedIn Ads, BigCommerce, and Shopify.
- UTM Parameter Tracking: Monitors UTM campaigns to analyze marketing effectiveness.
- User-Friendly Dashboard: Provides instant insights into leads and sales without requiring data expertise.
- Geographic Data Analysis: Tracks buyer locations by country, region, and city.
Use Cases
- Tracking the source of sales and leads to optimize marketing budgets.
- Identifying which blog posts or ads lead to customer discovery and conversions.
- Monitoring affiliate performance to reward top contributors.
- Analyzing landing page effectiveness in driving conversions.
- Measuring the impact of email campaigns on revenue generation.
- Tracking UTM parameters across different marketing channels.
- Understanding customer journey from first touch to conversion.
- Comparing performance of various marketing channels like SEO, social media, and paid ads.
FAQs
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What types of attribution does ConversionTracking.com support?
It supports first touch, last touch, and assisted attribution to track customer discovery, final actions, and intermediate interactions. -
How many integrations does ConversionTracking.com offer?
It integrates with over 150 platforms and services, including Looker, LinkedIn Ads, BigCommerce, and Shopify. -
What kind of reports are available in ConversionTracking.com?
Over 25 built-in reports cover traffic sources, affiliates, landing pages, ads, blog posts, marketing channels, emails, purchase timing, geographic data, and UTM parameters. -
Is there a free trial available for ConversionTracking.com?
Yes, a free 14-day trial is offered to test the platform's features. -
How does ConversionTracking.com help with UTM tracking?
It tracks UTM parameters to analyze which campaigns, emails, or sources lead to conversions and revenue.
