What is Bridg?
Bridg delivers a subscription-based SaaS solution that provides the foundation for precision targeting and personalization by addressing the challenge of anonymous in-store transactions. The platform initiates identity resolution directly from point-of-sale data, using sophisticated algorithms to match client data signals against a proprietary database, thereby converting faceless purchases into identifiable customer knowledge.
This technology builds privacy-safe customer profiles enriched with over 140 extended attributes, including demographic, socioeconomic, and lifestyle data, while maintaining integration flexibility with existing marketing technology stacks. Businesses can leverage these enhanced profiles for analytics, segmentation, and activation across various channels to support retail media networks and improve marketing effectiveness without requiring major system overhauls.
Features
- Identity Resolution: Initiates from point-of-sale transactions to identify unknown customers
- Customer Profile Enrichment: Builds privacy-safe profiles with 140+ extended attributes including demographic and lifestyle data
- Data Integration: Flexibly integrates with existing marketing technology stacks without major overhauls
- Analytics and Activation: Enables data accessibility for segmentation, modeling, and omnichannel marketing campaigns
- SKU-Level Insights: Provides detailed purchase history data for comprehensive customer understanding
Use Cases
- Convert anonymous in-store transactions into identifiable customer profiles
- Expand reachable customer base for paid media campaigns by 2-3x
- Support retail media networks with enhanced first-party data
- Overcome signal loss from contactless payments in physical stores
- Personalize marketing offers based on comprehensive customer insights
