We help eCommerce brands doing $5M–$150M see exactly what drives their profit, and what to do to grow it, backed by real data. We don’t just report your numbers. We change them.
Trusted by 50+ brands across eCommerce, CPG & SaaS
Gross Revenue Managed
$650M+
Across 50+ eCommerce brands
Inventory Purchased Annually
$84M
Optimized for margin & cash flow
In Annual Payroll
$28M
Managed with precision & care
Exits and Funds Raised
$76M
Guided by our team to successful outcomes
The difference
Most founders don’t realize there are two kinds of CFO. You want the second one.
An accounting CFO
An operational CFO · what you get with us
What working with us actually feels like
Not the firm that takes two months to send a P&L. We’re in your numbers weekly, flagging the problem before you find it and bringing you the next move, not just the report.
No more catching errors in your own P&L. We close clean and accurate, so your SKU margins, CAC, and cash forecast are numbers you can actually decide on.
SKU-level profitability, contribution margin by channel, agencies held to a real CAC target. We grow profit, not just revenue.
Sell it, step back from it, or keep it for life. We build the enterprise value that gives you the choice.
PROOF
$40MM Apparel Brand
$5.7M in Profit Found
Hover to see details954x ROI on Audit
$11MM Jewelry Brand
$2.1M in Profit Found
Hover to see details642x ROI on Audit
$7M Supplement Brand
$540K in Profit Found
Hover to see details90x ROI on Audit
How we work
We go deep on SKU margins, cash conversion, channel P&L, and where profit is leaking. You leave the first two weeks knowing exactly where the money is.
You get: Full financial health report + 12-month strategic roadmap (typically $15K+ from Big 4 firms)
We install the operating system: a cash-flow model you can actually play with, a clean P&L you trust, dashboards, and a 13-week forecast, so you stop flying blind.
You get: Cash flow model + margin optimization playbook (where we typically find $500K+ in hidden profit)
The part most “fractional CFOs” skip. We join your operating rhythm, flag issues before you find them, and hold your agencies to their CAC targets.
You get: KPI dashboard + weekly operating rhythm + a senior partner who owns your account
THE TEAM
Behind them: bookkeeping, controller, CFO, and analyst, in one connected team.
Matt Putra
Managing Partner, North America/EU
Sam Dillon
Managing Partner, APAC
Leandro D'Elia
Senior Partner and CFO
Sid Ahuja
Senior Partner, Capital Markets & M&A
Hear It From Our Clients
Across $650M+ in managed client revenue
“It’s a breath of fresh air. You’re diagnosing what we’ve been feeling and connecting all the dots — everything goes together, it just makes so much sense. This is exactly what we’ve been on the hunt for.”
Bre & Obed
Co-Founders, Babaloo
“They hit the ground running and use their experience and talent to immediately make an impact on the financial performance of the company.”
Brad Liski
CEO, Tru Earth
“It wasn't until we elevated our fractional CFO that it felt like we got real control of the business and I was driving it — it wasn't driving me.”
Nate Gunn
Co-Founder, WildBird
“Working with 8X was actually our best investment last year. I don't know how we operated without you guys.”
Paige Sandher
Co-Founder, CouchHaus
“It's the same way with our numbers — I trust 8X to pop me out a P&L that actually makes sense.”
David Menzel
Co-Founder, Saltyface
“Our broker originally gave us one number to list the business for. Then we handed him the financials Eightx had built — and he came back and said he’d list it for so much more. That bump in valuation is money I get to happily walk away with.”
Tiana Kelly
Founder, Everydae
“At my last business, we were spending hundreds of thousands a month and nobody was actually looking at the numbers — just bills getting paid, books getting kept, no one telling me what any of it meant. Working with Eightx has been a huge improvement. This is what’s been missing from my life for years.”
Brandon Kuipers
Founder, Hey Ozzi
Insights
June 15, 2026
Shopify lifted its share buyback to US$5 billion on $476M of free cash flow. What the capital-return signal means for the merchants who run on it.
June 15, 2026
e.l.f. grew net sales 25% to $1.6B in FY2026, but operating income fell 53% and net income fell 77%. A teardown of the 10-K and the tariff hit.
June 15, 2026
Etsy did $2.88B in 2025 at a 71.6% gross margin, but GMS fell 5.3% and the take rate hit 24.2%. Reading the 10-K the way a CFO would diligence it.
FAQ
That's most founders who come to us. The difference is proactivity and accuracy: we're in your numbers every week, we flag problems before you find them, and we bring you the decision, not just the report. If you've been catching errors in your own P&L, that stops here.
Both. The audit finds the money fast, but the real work is staying in the weeds, building the system and keeping profit from leaking back out. Most clients keep us in their weekly rhythm for years.
We work with eCommerce, CPG, and SaaS companies doing $5M–$150M in annual revenue or who are venture-backed. Book a call to see if we're a fit →
Results vary, but you can expect current fires put out in 4 weeks and a full financial plan delivered in 8 weeks.
We offer a range of services from bookkeeping and controller support to comprehensive fractional CFO services. The best way to determine the right fit is our free consultation →
Include us in your operating rhythms, ask questions, and implement feedback fast. If you move quickly to make improvements, you'll see results quickly.
We have team members with experience across eCommerce, CPG, energy, airlines, engineering, construction, and more. If you have a problem, we've likely seen it before.
No. One senior partner owns your account. Behind them is a connected team, so nothing falls through the cracks, but you always know who's accountable.
Yes. No lock-in contracts. If you ever need to part ways, you can cancel without a 30-day notice.
Ready to grow?
The clarity, the accurate numbers, and the senior partner your brand needs to grow with confidence and sleep at night.
Talk to a CFO30-min call · We'll find at least one profit leak · For brands doing $5M–$150M