New York, NY

Edlynne
Laryea

Two syllables, not three.

I help companies turn complexity into commercial leverage.

Enterprise Operator Board Director Investor TEDx Speaker AI Transformation Brand Strategy
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Edlynne Laryea

About

An enterprise operator with operator depth and board-level judgment — trusted in complex, matrixed, politically demanding environments.

Edlynne Laryea works at the intersection of strategy, product, and commercial execution — partnering with product and engineering teams on innovation roadmaps and go-to-market strategy, and translating those bets into measurable growth. She brings a rare combination of P&L ownership, organizational design experience, and governance perspective to companies scaling revenue or modernizing through digital and AI transformation.

Her career spans strategy consulting at Monitor Group, brand and P&L leadership at Unilever and Labatt/Anheuser-Busch InBev, digital advisory at Syncapse, and senior operating roles at Johnson & Johnson and Meta — where she has led a $2B+ consumer platform business since 2019. She has directed $500M+ in global media investment, built and scaled a 75-person organization, and delivered 20% five-year CAGR.

She is particularly focused on helping organizations ask the right questions about AI — not about the technology itself, but whether the organization is actually set up to capture value from it. She calls this execution intelligence.

"I've sat in the brand P&L and transformation seat that management teams are in. Right now I'm particularly focused on helping leaders ask the right questions about AI — not the technology, but whether the organization is actually set up to capture value from it."

Edlynne is an independent board director, investor, and mentor to the next generation of women in leadership through the 92Y Women inPower program. She holds an Honours Bachelor of Commerce from Queen's University and serves on the Dean's Advisory Board at the Smith School of Business. A proud Canadian, she is based in New York City.

Experience

Meta

2019 – Present

Managing Director & Division Leader, Consumer Goods + Restaurants

Leads a $2B+ consumer platform division spanning CPG and Restaurants, setting growth strategy, platform architecture, and operating design. Architected a multi-year strategy delivering 20% five-year CAGR; rebuilt the Restaurants vertical to 15% growth in 18 months. Partnered directly with Product and Engineering on innovation roadmaps and go-to-market strategy — identifying critical measurement gaps and co-developing first-party signal infrastructure that unlocked a nine-figure revenue opportunity. Served as acting General Manager during leadership transitions. Built and scaled a 75-person organization through multiple restructurings.

Johnson & Johnson

2013 – 2019

Global General Manager, Digital Transformation & Growth Platforms

Held three successive global director roles — Social Media, Digital Platforms (Consumer), and Digital Transformation & Sustainability (Beauty Brands). Co-led innovation roadmaps with global product and R&D teams, building AI and AR-powered platforms that were adopted worldwide and reduced time-to-market by ~65%. Transformed Neutrogena's global brand positioning and directed $500M+ in global media investment, delivering 300%+ growth in digital allocation over five years.

Earlier Career

Syncapse

Senior Director, Digital Strategy & Client Strategy

Labatt / Anheuser-Busch InBev

Group Brand Manager, Imports — P&L & Product Innovation

Unilever Canada

Brand Marketing Director, Dove — P&L Leadership

Monitor Group

Strategy Consultant, Brand & Marketing Practice

Board & Advisory

Smart Start Inc.

Independent Board Director — Apollo PE-backed safety technology company. Focus on growth strategy and governance oversight during critical growth and exit preparation phase.

UN Refugee Agency

Data Advisory Board — Advises on marketing analytics, data strategy, and organizational insights in service of the Agency's global humanitarian mission.

Queen's University

Advisory Board Member, Smith School of Business — Member of the Dean's Advisory Board, advising on strategy, curriculum, and industry initiatives.

92Y Women inPower

Fellow (2017) · Mentor (2018–Present) — Cross-sector leadership fellowship for high-potential women advancing to the top levels of their fields. Now mentors incoming cohorts.

Speaking

A TEDx speaker and sought-after keynote voice on brand building, modern marketing, and the future of consumer growth — drawing on two decades operating at the world's most influential companies and platforms.

Edlynne Laryea speaking on stage

01

Brand Building in the Modern Era

How great brands are built today — at the intersection of culture, technology, and genuine consumer understanding. Drawing on work with Coca-Cola, Nespresso, Dove, Neutrogena, and the world's largest consumer advertisers.

02

Modern Marketing & Platform Strategy

What it means to be a modern marketer — how to translate brand fundamentals into platform-era growth, and how to lead organizations through the shift from broadcast to measurable, personalized engagement at scale.

03

The Operator's Path to the Boardroom

What it takes for operators to make the transition to governance — how to reframe your expertise, develop board-level judgment, and add distinctive value in the director's seat.

04

Growth in Complexity

How leaders drive commercial results in matrixed, politically demanding environments — aligning product roadmaps with go-to-market strategy, bridging the gap between innovation and revenue, and building organizations that can execute through change.

Edlynne has delivered a TEDx talk and keynotes for global brands including Coca-Cola and Nespresso. She has spoken at Adweek, Brand Innovators, the Path to Purchase Institute, MMA Global, the WIE Suite, and numerous other industry summits and leadership forums. She is available for keynotes, moderated conversations, and executive roundtables. To inquire, connect via LinkedIn.

Contact

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For speaking engagements, board inquiries, or advisory conversations, LinkedIn is the fastest way to reach me.

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