{"id":7606,"date":"2013-03-09T05:01:39","date_gmt":"2013-03-09T05:01:39","guid":{"rendered":"http:\/\/themes.swiftpsd.com\/test\/flexform\/?page_id=7606"},"modified":"2026-02-24T10:11:39","modified_gmt":"2026-02-24T10:11:39","slug":"home","status":"publish","type":"page","link":"https:\/\/edaa.eu\/","title":{"rendered":"Home"},"content":{"rendered":"

[vc_row][vc_column][vc_column_text css=””][spb_row wrap_type=”full-width” row_bg_type=”color” row_bg_color=”#ffffff” color_row_height=”content-height” bg_type=”cover” parallax_image_height=”content-height” parallax_image_movement=”fixed” parallax_image_speed=”0.5″ parallax_video_height=”window-height” parallax_video_overlay=”none” row_overlay_opacity=”0″ row_padding_vertical=”25″ row_padding_horizontal=”15″ row_margin_vertical=”0″ remove_element_spacing=”no” inner_column_height=”col-natural” width=”1\/1″ el_position=”first last”] [spb_text_block pb_margin_bottom=”yes” pb_border_bottom=”no” el_class=”margin-top-bottom-30″ width=”1\/1″ el_position=”first last”]\n

Key Resources<\/span><\/h2>\n[\/spb_text_block] [spb_column width=”1\/3″ el_position=”first”] [spb_single_image image=”17141″ image_size=”full” frame=”noframe” intro_animation=”none” full_width=”no” lightbox=”yes” image_link=”https:\/\/edaa.eu\/digital-services-act\/” link_target=”_blank” width=”1\/1″ el_position=”first last”] [spb_text_block pb_margin_bottom=”no” pb_border_bottom=”no” el_class=”margin-top-bottom-30″ width=”1\/1″ el_position=”first last”]\n

The Digital Services Act (DSA) creates extensive changes affecting multiple stakeholders across the digital ecosystem and broader society. The stakes for misunderstanding DSA requirements are substantial, making professional guidance<\/strong> essential for organisations navigating these obligations.<\/p>\n[\/spb_text_block] [spb_text_block pb_margin_bottom=”no” pb_border_bottom=”no” width=”1\/1″ el_position=”first last”]\n

<\/i>Read More<\/span><\/a><\/span><\/p>\n[\/spb_text_block] [\/spb_column] [spb_column width=”1\/3″] [spb_single_image image=”15364″ image_size=”full” frame=”noframe” intro_animation=”none” full_width=”no” lightbox=”yes” image_link=”https:\/\/edaa.eu\/edaa-the-dsa\/” link_target=”_blank” width=”1\/1″ el_position=”first last”] [spb_text_block pb_margin_bottom=”no” pb_border_bottom=”no” el_class=”margin-top-bottom-30″ width=”1\/1″ el_position=”first last”]\n

The EDAA\u2019s consumer-facing programme is pan-European and industry-wide, backed by credible compliance and enforcement mechanisms. Its evolution is driven by consumer research and has gained widespread uptake in the market. The EDAA is well positioned to complement the objectives of the DSA.<\/p>\n[\/spb_text_block] [spb_text_block pb_margin_bottom=”no” pb_border_bottom=”no” width=”1\/1″ el_position=”first last”]\n

<\/i>Download<\/span><\/a><\/span><\/p>\n[\/spb_text_block] [\/spb_column] [spb_column width=”1\/3″ el_position=”last”] [spb_single_image image=”15524″ image_size=”full” frame=”noframe” intro_animation=”none” full_width=”no” lightbox=”yes” image_link=”https:\/\/edaa.eu\/wp-content\/uploads\/YOV_external-report_27.06.pdf” link_target=”_blank” width=”1\/1″ el_position=”first last”] [spb_text_block pb_margin_bottom=”no” pb_border_bottom=”no” el_class=”margin-top-bottom-30″ width=”1\/1″ el_position=”first last”]\n

Your Online Voices: Your Voice, Your Choice is the largest Consumer Conversation of its kind and shows the perceptions and expectations of consumers in relation to data-driven advertising. The findings will contribute to the upcoming developments of the EDAA Self-Regulatory programme.<\/p>\n[\/spb_text_block] [spb_text_block pb_margin_bottom=”no” pb_border_bottom=”no” width=”1\/1″ el_position=”first last”]\n

<\/i>Download<\/span><\/a><\/span><\/p>\n[\/spb_text_block] [\/spb_column] [\/spb_row] [fullwidth_text alt_background=”alt-ten” el_class=”mt0 bt0 bb0 no-shadow” width=”1\/1″ el_position=”first last”]\n

About us<\/h2>\n

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The European Interactive Digital Advertising Alliance (EDAA) manages the European self-regulatory programme for Data-Driven Advertising (or Online Behavioural Advertising\/OBA).<\/strong><\/p>\n

\"\"<\/a>Its main purpose is to provide companies involved in data-driven advertising across Europe the \u2018AdChoices<\/span> Icon\u2019,\u00a0a consumer-facing, interactive symbol that links consumers to an online portal,\u00a0www.youronlinechoices.eu<\/em><\/a>, where consumers can find easy-to-understand information about data-driven advertising as well as a mechanism for exercising informed choice over tailored, personalised<\/span> ads.<\/strong><\/p>\n[\/fullwidth_text] [blank_spacer height=”35px” width=”1\/1″ el_position=”first last”] [spb_row wrap_type=”content-width” row_bg_type=”image” row_bg_color=”#f5f5f5″ color_row_height=”content-height” bg_image=”9756″ bg_type=”cover” parallax_image_height=”content-height” parallax_image_movement=”fixed” parallax_image_speed=”0.5″ parallax_video_height=”window-height” parallax_video_overlay=”none” row_overlay_opacity=”55″ row_padding_vertical=”0″ row_padding_horizontal=”0″ row_margin_vertical=”0″ remove_element_spacing=”no” inner_column_height=”col-natural” width=”1\/1″ el_position=”first last”] [spb_icon_box title=”Online Advertising & Privacy” box_type=”boxed-one” image=”fa-eye” color=”standard” target=”_self” animation=”fade-in” animation_delay=”100″ width=”1\/2″ el_position=”first”]\n

EDAA offers European citizens greater transparency<\/a>, choice<\/a>, and control<\/a> over their online advertising and privacy preferences and provides easy-access information about how data-driven advertising works in practice.<\/p>\n

To find out more how you can manage your own online advertising and privacy preferences, or about how data-driven advertising supports the digital content, services, and applications you enjoy, at little or no cost whilst delivering relevant ads on the websites you visit, go to YourOnlineChoices.com<\/a>.<\/p>\n

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<\/div>\n[\/spb_icon_box] [spb_icon_box title=”Solutions” box_type=”boxed-one” image=”fa-flash” color=”standard” target=”_self” animation=”fade-in” animation_delay=”200″ width=”1\/2″ el_position=”last”]\n

For Consumers<\/strong>: EDAA’s Self-Regulatory Programme is at the forefront of supporting responsible advertising practices to ensure European citizens have more transparency, choice and control in relation to data-driven advertising. Find out more here<\/strong><\/a>.<\/p>\n

For Companies:<\/strong> EDAA’s Self-Regulatory Programme involves hundreds of companies and has been developed by leading European bodies across the digital advertising ecosystem, from publishers to advertisers. To implement and enforce pan-European standards on the practice of OBA and in doing so, offering business solutions which respond to growing concerns around privacy. Find out more here<\/strong><\/a>.<\/p>\n[\/spb_icon_box] [spb_text_block pb_margin_bottom=”no” pb_border_bottom=”no” width=”1\/2″ el_position=”first”]\n

<\/i>Find out more about the governing European principles<\/span><\/a><\/p>\n[\/spb_text_block] [spb_text_block pb_margin_bottom=”no” pb_border_bottom=”no” width=”1\/2″ el_position=”last”]\n

<\/i>Visit www.youronlinechoices.eu<\/span><\/a><\/span><\/p>\n[\/spb_text_block] [\/spb_row] [blank_spacer height=”50px” width=”1\/1″ el_position=”first last”] [boxed_content type=”whitestroke” pb_margin_bottom=”no” width=”1\/1″ el_position=”first last”]\n

How online behavioural advertising works<\/h2>\n

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Learn more about OBA<\/h3>\n

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What we do for consumers<\/h2>\n

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EDAA’s Self-Regulatory Programme is at the forefront of supporting responsible advertising practices. It ensures that European citizens have greater transparency, choice and control in relation to data-driven advertising.<\/p>\n[\/fullwidth_text] [blank_spacer height=”70px” width=”1\/1″ el_position=”first last”] [spb_text_block pb_margin_bottom=”no” pb_border_bottom=”no” el_class=”mt0 pt0″ width=”1\/3″ el_position=”first”]\n

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TRANSPARENCY<\/h3><\/div><\/div>

TRANSPARENCY<\/h3>

\nThe OBA icon appears in or around online ads or on websites where OBA data may be collected. It lets you know that companies involved in serving these ads are respecting EDAA\u2019s self-regulatory principles<\/a><\/span>. The icon is also linked to the Consumer Choice Platform at www.youronlinechoices.eu<\/a><\/span> where you can find a wealth of information about data-driven advertising.<\/div><\/td><\/tr><\/tbody><\/table><\/div><\/div><\/div><\/span><\/div>\n[\/spb_text_block] [spb_text_block pb_margin_bottom=”no” pb_border_bottom=”no” el_class=”mt0 pt0″ width=”1\/3″]\n
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CHOICE<\/h3><\/div><\/div>

CHOICE<\/h3>
The <\/span>Consumer Choice Platform at <\/span>www.youronlinechoices.eu<\/a><\/span> enables you to choose whether to opt-out or opt-in to receiving OBA from the companies listed on our platform. The site is also accessible by clicking on the AdChoices icon, which appears in or around online ads or on websites where OBA data may be collected.<\/span><\/div><\/td><\/tr><\/tbody><\/table><\/div><\/div><\/div><\/div>\n[\/spb_text_block] [spb_text_block pb_margin_bottom=”no” pb_border_bottom=”no” el_class=”mt0 pt0″ width=”1\/3″ el_position=”last”]\n
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CONTROL<\/h3><\/div><\/div>

CONTROL<\/h3>

\nBy using the opt-in or opt-out tool (Consumer Choice Platform) a www.youronlinechoices.eu<\/a> <\/span>you can control whether to receive tailored ads from the companies listed on the Platform, giving you control of your online advertising privacy preferences. Go to your country’s page on YourOnlineChoices<\/a><\/span> if you wish to file a complaint. <\/div><\/td><\/tr><\/tbody><\/table><\/div><\/div><\/div><\/div>\n[\/spb_text_block] [fullwidth_text alt_background=”none” width=”1\/1″ el_position=”first last”]\n

<\/i>Go to www.youronlinechoices.eu<\/span><\/a><\/p>\n[\/fullwidth_text] [fullwidth_text alt_background=”alt-ten” el_class=”mt0 bt0 bb0 no-shadow” width=”1\/1″ el_position=”first last”]\n

What we do for companies<\/h2>\n

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EDAA\u2019s Self-Regulatory Programme offers a technology-neutral solution to growing digital privacy concerns, rebuilding trust through enhanced transparency, choice and control.<\/p>\n

At the same time, ensuring the online advertising industry can continue to do what it does best, inform, empower and innovate!<\/p>\n[\/fullwidth_text] [blank_spacer height=”20px” width=”1\/1″ el_position=”first last”] [spb_text_block pb_margin_bottom=”no” pb_border_bottom=”no” width=”1\/1″ el_position=”first last”]\n

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Apply<\/h3>\n

Join the Self-Regulatory Initiative and apply to use the EDAA\u2019s tools (AdChoices Icon and\/or Consumer Choice Platform) for your online ad campaigns.<\/p>\n<\/div>\n

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Integrate<\/h3>\n

Integrate the EDAA\u2019s tools across your company\u2019s online advertising practices, to better inform and empower consumers.<\/p>\n<\/div>\n<\/div>\n

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Comply<\/h3>\n

Self-Certify your compliance within 6 months of joining the Programme. Participating companies acting as Third-Parties must also complete an Independent Certification to obtain their Trust Seal.<\/p>\n<\/div>\n

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<\/i>Find out more about what we do for companies<\/span><\/a><\/p>\n[\/fullwidth_text] [fullwidth_text alt_background=”alt-ten” el_class=”mt0 bt0 bb0 no-shadow” width=”1\/1″ el_position=”first last”]\n

Governing Associations<\/h2>\n

<\/div>\n[\/fullwidth_text] [blank_spacer height=”70px” width=”1\/1″ el_position=”first last”] [clients item_count=”12″ category=”governing-associations” carousel=”no” carousel_auto=”no” pagination=”no” width=”1\/1″ el_position=”first last”][\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text css=””][spb_row wrap_type=”full-width” row_bg_type=”color” row_bg_color=”#ffffff” color_row_height=”content-height” bg_type=”cover” parallax_image_height=”content-height” parallax_image_movement=”fixed” parallax_image_speed=”0.5″ parallax_video_height=”window-height” parallax_video_overlay=”none” row_overlay_opacity=”0″ row_padding_vertical=”25″ row_padding_horizontal=”15″ row_margin_vertical=”0″ remove_element_spacing=”no” inner_column_height=”col-natural” width=”1\/1″ el_position=”first last”] [spb_text_block pb_margin_bottom=”yes” pb_border_bottom=”no” el_class=”margin-top-bottom-30″ width=”1\/1″ el_position=”first last”] Key Resources [\/spb_text_block] [spb_column width=”1\/3″ el_position=”first”] [spb_single_image image=”17141″ image_size=”full” frame=”noframe” intro_animation=”none” full_width=”no” lightbox=”yes” image_link=”https:\/\/edaa.eu\/digital-services-act\/” link_target=”_blank” width=”1\/1″ el_position=”first last”] [spb_text_block pb_margin_bottom=”no” pb_border_bottom=”no” el_class=”margin-top-bottom-30″ width=”1\/1″ el_position=”first last”] The Digital Services Act (DSA) creates extensive […]<\/p>\n","protected":false},"author":101019,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-7606","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/edaa.eu\/wp-json\/wp\/v2\/pages\/7606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/edaa.eu\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/edaa.eu\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/edaa.eu\/wp-json\/wp\/v2\/users\/101019"}],"replies":[{"embeddable":true,"href":"https:\/\/edaa.eu\/wp-json\/wp\/v2\/comments?post=7606"}],"version-history":[{"count":268,"href":"https:\/\/edaa.eu\/wp-json\/wp\/v2\/pages\/7606\/revisions"}],"predecessor-version":[{"id":17236,"href":"https:\/\/edaa.eu\/wp-json\/wp\/v2\/pages\/7606\/revisions\/17236"}],"wp:attachment":[{"href":"https:\/\/edaa.eu\/wp-json\/wp\/v2\/media?parent=7606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}