The latest digital marketing personalisation best practice, trends, industry insights, data and more
Research shows clear benefits for companies that make personalisation part of their business strategy. This report provides guidance on how to enable and deliver personalised experiences at scale through data, tools, techniques and people.
Data is an ingredient, not a strategy. Impactful campaigns by Audi, Diageo and PetPace show how brands can look beyond the obvious. Deep analytics married to creative thinking – taking in everything from Peruvian pets to pre-dinner drinks – can help marketers use data to build human stories that drive conversions.
The impact of GenAI on commerce has become a major topic of conversation. We asked the experts what this means for the customer experience, whether agentic commerce is all it’s cracked up to be, and how brands should approach loyalty in 2026.
Advances in AI, technology and data have pushed the boundaries of what brands can achieve with personalisation. But which brands are using it to best effect? From a conversational assistant who can roast you over your bad spending habits to insurance messaging tailored to the weather, here are four examples of brands who have gone […]