Exploring current agentic realities and future visions Agentic AI is the hot topic of the moment. However, that term covers a broad range of applications – from simple AI automations, through to more complex autonomous agents. A truly autonomous AI agent is very different from a simple automation, in that you give it a goal […]
Growing pains in the scaling of GenAI This Shift considers whether GenAI is delivering on its promised productivity gains and what may be preventing that. A recent MIT report garnered a lot of attention after it found evidence that questioned the real ROI of early GenAI deployment. The research found that although many organizations have […]
1. The growing automation of advertising This Shift asks what the emergence of fully-automated ad campaigns means for the future role of marketers and agencies. Both Meta and Google have plans to launch, or have launched, one-click solutions that promise to automate almost all elements of advertising campaigns: from content creation through to optimisation. While […]
1. The case for Generative Engine Optimisation A whistle-stop tour of major generative AI developments and updates included the launch of OpenAI’s autonomous Deep Research tool and Google’s more advanced Gemini 2.5 Pro with multimodal capabilities. As Google upgrades its AI Overviews and tests a dedicated ‘AI Mode’ for search, studies have painted a gloomy […]
