Bolster marketing effectiveness with data and analytics training

Learn the skills to make faster and better business decisions, and encourage wider data literacy amongst your marketing teams.

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Tailor your team training to meet your business goals

Trusted by world-leading organisations like

600,000 Participants

Over 600,000 learners have benefited from Econsultancy’s marketing expertise, with participants from over 80 countries.

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98% Completion Rate

A unique multi-touch learning programme delivers the highest completion rates for marketing training across the industry.

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+64 NPS Score

Learners highly value our marketing training, with 91% feeling more effective at work, and 92% more confident in their abilities.

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10,000+ Expert Insights

Leading the field in marketing best practice guides, trend reports, and case studies, we’re always adding new expert analysis.

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The skills you need, from data acquisition to activation

We create engaging learning plans that lay the foundation for smart marketing measurement and data-driven businesses. We do it by:

Going from theory to practice and back – learning designed with real-world experts.

Providing subject matter deep dives and trends analysis across the discipline.

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Data programmes that work for you

You decide the level of learning customisation you need.

Choose from tailored programmes, on-demand courses or fully bespoke content.

Develop a structured learning pathway that upskills your team in first-party data strategy; mining, modelling and activating data for targeting; performance data and measurement; and more.

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Expert training for every data-focused discipline

Explore our data training for marketing and discover how we can customise and combine our courses to upskill your team and align with your organisation’s goals.

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Measurement and ROI

Give your team the confidence to define performance measures and collect measurement data while they explore statistical approaches to data interpretation.

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Data storytelling

Learn about presenting data in a compelling way to galvanise action in your business.

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Data acquisition and management

Build important capabilities in collecting and managing data in your organisation to maximise its value.

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Delivering best practice expertise since 1999

For over 25 years, we’ve been at the forefront of digital marketing and ecommerce learning with our deep sector experience and subject matter expertise.

Ecommerce

Give your sales and marketing teams the confidence and capabilities to accelerate omnichannel growth.

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Customer Experience (CX)

Explore opportunities for more effective customer interactions with comprehensive UX and CX training.

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Marketing

Train your team on the key marketing topics that every marketer should know - whatever their title.

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Ready to start accelerating growth?

Plan your ideal learner journey or explore our extensive range of courses.

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Leading global businesses choose Econsultancy

From FMCG manufacturers to omnichannel retailers, broadcasters to pharmaceutical companies, the world’s most established businesses rely on our marketing expertise.

Econsultancy have enhanced our capabilities through a bespoke learning and development program. Employees' feedback has been exceptional, and we expect to see a real financial impact from the partnership.

Tina Christison

Group CRM & Analytics Director, Group Marketing, Specsavers

Econsultancy has been a foundational partner in helping us build digital skills and capability across Channel 4 marketing as well as helping us define a roadmap for success.

Emily Latham

Head of Digital Marketing and Martech, Channel 4

Discover the latest marketing insights

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Award winning learning in marketing & ecommerce

Discover why our training solutions and on-demand courses are recognised as best-in-class, and start planning custom learning experiences for your team.

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