Analyst Sessions

Gain inspiration and understanding

From intimate ‘lunch and learns’ through to global live streams and internal conferences, these engaging presentations are designed to inspire, deliver an outside view and spark discussion.

Benefit from the knowledge and experience of our team of experts and spark new ideas.

These sessions are available to all those with Enterprise memberships.

Digital Trends

An overview of aggregate marketing priorities, opportunities, and challenges.

How technology and particularly AI is transforming the customer journey and how companies can respond.

The importance of brand building and human connections and how a focus on customer retention is key to growth.

The need to foster creativity and innovation to stay competitive.

How to adopt a learning for growth approach to respond to emerging skills.

Ecommerce Trends

Current market and consumer trends and how these are informing how businesses approach ecommerce operations and strategy.

How AI advancements are changing and enhancing ecommerce operations and the customer journey.

Evolving channels and capabilities: from social shopping to conversational commerce.

The impact of the broader economic and political environment and what retailers are doing to respond.

Brand Building and Fostering Emotional Connections with Customers

The impact of AI-generated content and algorithms in the modern media landscape and the importance of brand building and winning 'share of model'.

How to create meaningful experiences to build stronger customer relationships and loyalty.

Ways to use storytelling techniques in your content to engage the emotions of your customers.

Examples of how brands are building their presence and driving performance across the media landscape as well as the impact of content creators and influencers.

Critical Thinking in the Age of AI

The benefits, concerns, and limitations surrounding the use of generative AI tools and why there is a need for critical thinking.

How to improve your critical thinking skills and the role to be played by human insight and creativity.

How to avoid common pitfalls in using AI tools and practical ways to use critical thinking techniques to deliver better AI outputs.

GenAI: Bridging the Ambition Gap

The current state of the industry and the top use cases for GenAI in both marketing and experience design.

The challenges facing GenAI advancement and scaling and how to overcome them.

GenAI as a teammate and the critical human factors for success.

Case studies illustrating how AI is being used to deliver new customer experiences, drive revenue, and support loyalty.

Futures Thinking and Planning

Techniques and tools for spotting both near-term and longer-term trends and changes.

Balancing core transformation with new-business development.

‘Black Swan’ events and what we can do about them.

Ways to build resilience whatever the future may hold.

B2B marketing in 2026 and beyond

An exclusive look at Econsultancy’s Future of Marketing results showcasing B2B marketers’ priorities, concerns, and expectations for the next two years.

How customer journeys and experience expectations are changing and the ways marketers can respond to these shifts.

How B2B marketers are overcoming the challenge of cutting through to engage potential buyers.

How new technologies and GenAI are unlocking the potential for increasingly relevant and personalised experiences within B2B.

What further changes are on the horizon and what you can do about them.

Experience meets GenAI – The risks and rewards

New research on how marketers are integrating GenAI into their customer experiences - and unlocking new possibilities.

Key considerations and the risks to be aware of, alongside real-life examples of from brands.

What GEO is and what you can do about it.

The rise of AI shopping agents and what that means for the future of digital commerce.

Harnessing the Power of Integrated Marketing

The benefits of integrated marketing communications and the tools and tactics that can support this.

Key approaches to planning, implementing and optimising paid, owned and earned channels to support marketing objectives.

How to combine brand building and performance marketing to be more effective. Along with the role influencers can play in achieving your goals.

Examples of brands who are successfully unifying their marketing channels to drive growth.

Embracing a data-driven approach to decision-making and marketing

How to build a strong data foundation to empower data-driven decision-making.

Ways to drive data and insight-driven decision-making and how to use GenAI and data storytelling to support this.

Using data to better understand and respond to customer behaviour within your marketing.

How technology and GenAI can be used to power data-driven marketing and personalisation at scale.

Lynette Saunders

Lynette is a Senior Analyst with significant experience leading measurement and customer experience strategy for some of the UK’s most recognised brands, such as Cancer Research UK and the Royal Mail Group.

Rose Keen

Rose is a Senior Analyst with many years of media and business strategy experience, working across a wide range of industries from automotive and consumer electronics to food and fashion.