How EBQ helped Midas International grow their revenue by $290,000
EBQ’s appointment setters and sales experts enabled Midas International to grow their fleet program significantly.
Increase in vehicles in their fleet
Additional revenue generated
The Challenge
Midas International (Midas) oversees 2,570 facilities that specialize in brake and exhaust system services. They also provide routine vehicle maintenance services, such as oil changes, suspensions, shocks, and struts. The company’s footprint is extensive, with over 1,700 stores throughout the U.S. and Canada and 820 franchised and licensed locations across 15 countries. North America, which includes 65 corporate-operated locations, drives approximately 95% of Midas’ total sales.
Midas recognized their need to expand their fleet customer base. However, they also knew they did not want to build an internal team, which would have required recruiting, training, and managing. Instead, Midas started looking for an experienced sales partner, capable of running outbound appointment-setting functions on their behalf — allowing their internal teams to focus on their core business functions.
The Solution
Initially, Midas started partnering with EBQ to launch their outbound sales program that focused on generating new business for local franchise owners. EBQ’s business development representatives (BDRs) were tasked with setting appointments that allowed franchisees to meet potential fleet clients within their region.
This program quickly proved to be successful. The high volume of scheduled sales appointments led to numerous established fleet accounts that generated thousands of dollars in new revenue for individual Midas shops.
Optimistic with these early results, Midas then expanded EBQ’s responsibilities. Soon after, EBQ began acting as both their appointment setters and sales executives for dedicated accounts. These expanded responsibilities include:
- Calling on local fleet customers
- Conducting web-based demonstrations of the Midas Fleet Portal
- Building value in the fleet program
- Setting up new accounts in the proprietary Midas Comdata system
As a result of EBQ’s comprehensive approach, Midas was able to streamline their onboarding experience, accelerate their fleet program adoption, and create a consistent customer experience across locations.
The Results
Throughout their partnership, Midas experienced a significant growth in their fleet program:
- 8,000 added vehicles to their fleet systems
- $290,000 in additional revenue
Midas and EBQ have since launched multiple sales programs together, including the “Cold Call to Close” initiative aimed at increasing market presence by reaching out to local businesses in need of maintenance and fleet services.
Hiring EBQ was the best money I spent in 2007. I have acquired five new fleets — resulting in thousands of dollars in fleet revenue that I did not have before.
Midas International x EBQ
EBQ’s appointment setters and sales experts enabled Midas International to grow their fleet program significantly.