At Droom, We Are Building State-of-the-art Technology Enablers For Consumers To Educate Themselves About New/Used Cars Online Via Droom Platforms. We Envision These Cutting-Edge Products To Be Available For Our End Users As Downloadable/Streamable Demos - Creating A Virtual 360 Degree Gyroscopic Experience By Harnessing The Potential Of Augmented Reality.
As technology progresses by leaps and bounds, it is radically changing the automotive customer journey – so much so that vising the seller/dealership has become the last stage in the customer journey, with the awareness and consideration phases now mostly taking place online.
At Droom, we envision to leverage Augmented Reality to enable precise projection of digital information related to vehicles.
To meet the demands of digitally-savvy consumers, Droom plans to leverage AR to enhance shoppers’ experiences, such as letting them scan any car they encounter on street to unlock information on its technical specifications, price, market insights or change its colour and browse different finishes in augmented reality, the possibilities are really endless.
AR roadmap at Droom is targeted at enabling tech-savvy users to launch a virtual technician experience. This will include interactive 3D animations of how the engine works, how to change a tyre, how to top up brake fluid, and more. Our aim is to empower our consumers with technology to bypass paper manuals, significantly speed up comprehension process and leverage the power of AR-triggered 3-D experience.
