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The Veteran Entrepreneur: How To Escape The Military Training Trap And Design A Category You Dominate With The FIRE Framework
Get a clear mission, an aligned team, and the discipline to execute fast
Nov 11, 2025
•
"IRON" Mike Steadman
and
Katrina Kirsch
18
5
2
52:11
The Beverage Game Is Hard Mode
Why distribution, not branding, decides who wins in alcohol and CPG
9 hrs ago
•
"IRON" Mike Steadman
1
We Outside!
On building categories, living on the road, and why I write to think in public
Apr 1
•
"IRON" Mike Steadman
2
1
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You Need A Tight And Differentiated Category
Nov 18, 2025
•
"IRON" Mike Steadman
5
1
I’ve Joined Context VC as a Venture Partner
Oct 14, 2025
•
"IRON" Mike Steadman
7
4
The Veteran Entrepreneur: Behind the Build
Nov 26, 2025
•
"IRON" Mike Steadman
and
Katrina Kirsch
8
4
1
The Founder's Letter
Aug 28, 2025
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"IRON" Mike Steadman
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Side Pieces Save Marriages
Mar 12, 2025
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"IRON" Mike Steadman
2
1
1
Category-Authority Requires A Point of View
Dec 2, 2025
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"IRON" Mike Steadman
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If You Can’t Get Customers or Investors Across the Line, You’re Already Paying It.
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Fertile Land Coffee Co.
Watch now | How I’d Design a Coffee Category in the Wild
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The Slap
Learn what it takes to build a category-defining brand that slaps.
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