How metrics work
An overview of how Metrics work in Morning
Metrics in Morning are a daily snapshot of your businesses most important numbers. They might be the number of users who signed up for your product, the number of support tickets created, or the number of sales in your store: any number that you use to run your business.
Metrics are what you measure. And what you measure is what you manage to. Know the difference between your data and your metrics.
Morning automates your business with metrics that trigger actions as they change.
Morning is not:
A place to build pretty dashboards or complex visualizations.
A tool to archive and analyze your data.
A logging solution.
The “Morning Rules” for metrics:
Metrics are always a number.
Metrics represent activity over 24 hours.
Events update Metrics.
Metrics can be grouped by customer or company profiles.
Metrics should trigger actions.
1. Metrics are always a number.
Metrics in Morning are fundamentally single number that represents a number of events over 24 hours. This is kept simple by design. Metrics have a number of additional properties that are automatically calculated as data changes and that you can use to build your triggers.
Learn more about Metric Data Structure.
2. Metrics represent activity over 24 hours
Metrics are a snapshot of what’s going on in your business, day by day. They should be updated each time an event happens. They are not designed to track high-resolution data minute by minute by minute or second by second.
3. Events update Metrics
Metrics in Morning are updated by events. For example:
A user creates an account: “Increase the Registrations metric by 1”.
A customer abandons a cart: “Increase the Abandoned Cart metric by 1”.
A person purchases a subscription: “Increase the MRR metric by $100”.
Because events happen across a number of different platforms, we’ve integrated with over 5,000+ apps via Zapier so you can automatically update your Metrics without needing to write code.
If you need to integrate with Morning from an internal system, you can use our API to update your metrics.
4. Metrics can be grouped by customer or company profiles.
Because events update Metrics and people create events, it’s often important to group metrics by a customer or company. For example:
When you want to nudge a customer to upgrade if they’re hitting their monthly limit.
When you want to identify which companies are most engaged and likely to be ready to upgrade to an enterprise tier.
To group by customer or company, you just need to include their information with the event as you update the metric and Morning will automatically create their profile.
5. Metrics should trigger actions
Morning is a platform to let do things with your data. As you start tracking your metrics, ask yourself, “How will I use this data in my business?” Every Metric won’t necessarily trigger a workflow but we encourage you to think about what actions should be triggered as a metric changes. These could be actions like:
Customer communication or marketing
Tasks for your customer support or customer success
Internal alerts for your product team
Creating leads for your sales team
Activating or deactivating features in your product
You know how your business should work. Morning is the platform that lets you build the rules and automate the actions as your data changes.
Next Steps
If you’re ready to start automating your business with data, learn more here:
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