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The AdCP roadmap is a public GitHub Project board tracking protocol RFCs and epics across all domains. It shows what we’re exploring, what’s accepted, what’s in progress, and what’s shipped.

View the Roadmap

Live board with RFCs and epics across Creative, Media Buy, Signals, Governance, and more.

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How the Roadmap Works

The board has four columns representing the lifecycle of a roadmap item:
StatusMeaning
ExploringUnder discussion, community input welcome
AcceptedCommitted and scoped, not yet started
In ProgressActive work
ShippedReleased and available
Each item has two fields:
  • Protocol — which area of the protocol it affects (Creative, Media Buy, Signals, Brand Protocol, Governance, SI, TMP, Platform, Website, Addie, Certification)
  • Kind — whether it’s an RFC (protocol change needing community input) or an Epic (major deliverable spanning multiple PRs)

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What Belongs on the Roadmap

Not every issue or PR belongs here. Roadmap items are protocol-level changes, new capabilities, and strategic initiatives that affect adopters. An issue qualifies if it meets at least two of:
  1. Protocol surface — changes what agents or platforms interact with
  2. Audience impact — would influence a prospective member’s or builder’s decision
  3. Multi-issue scope — spans more than one PR
Bug fixes, minor improvements, and internal tooling stay in the issue tracker.

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Adding Items to the Roadmap

Any issue labeled rfc or epic is automatically added to the board. To propose a roadmap item:
  1. Open a GitHub issue describing the proposal
  2. Add the rfc or epic label (maintainers can also do this during triage)
  3. The issue appears in the Exploring column
  4. A maintainer sets the Protocol and Kind fields on the board

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Triage

Each protocol area has a triage owner responsible for reviewing new issues weekly (~15 minutes) and deciding what gets the rfc or epic label. The triage owner also reviews the board monthly to ensure items reflect reality.
Protocol AreaTriage Owner
CreativeTBD
Media BuyTBD
SignalsTBD
Brand ProtocolTBD
GovernanceTBD
SITBD
TMPTBD
PlatformTBD
WebsiteTBD
AddieTBD
CertificationTBD
Triage owners rotate quarterly. To volunteer, reach out in the relevant working group channel on Slack.

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Release History

For detailed release notes and version history, see:

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Get Involved

AdCP is developed in the open with active working groups on Slack.