Lately, We’ve been fielding more and more questions about fundraising during this period of economic chaos and uncertainty. As Laura began to look into resources to support clients, she came across a particularly helpful email from Capital Campaign Pro that offered practical advice. Additionally, they’ve published a valuable e-book titled How to Manage Your Fundraising Campaign in Uncertain Times. Both are definitely worth a read, but if you’re short on time, here’s a quick summary.
1. Re-frame your mission for today’s context.
Now more than ever, it’s critical to communicate how your mission aligns with current realities. Is your organization addressing urgent issues like immigration, homelessness, healthcare, or LGBTQ+ rights? If so, the people you serve are likely among those most affected by today’s economic challenges. Your work—and your donors’ support—is more vital than ever. Take time to clearly articulate this to your supporters. Help them understand the relevance of your mission and why their continued partnership matters right now.
2. Communication and Engagement
- Stay visible and connected: Organizations that continue donor communications during tough times may see some funding fluctuations, but those that go silent almost certainly will, and the path to recovery will be much longer. Assume your donors care, want to stay informed, and are still willing and able to give.
- Make it personal: Reach out and ask your donors how they are doing. These are challenging times for everyone, and personal connection matters. Ask how people are and about their families and businesses. You may also uncover opportunities to offer flexible giving options, such as delayed pledge payments or monthly giving.
- Keep updates brief but meaningful: Send short, informative e-news bulletins that highlight how the crisis is impacting your clients and how your organization is responding.
- Host small donor briefings: Organize virtual or in-person gatherings with small groups of donors. Share insights into what’s happening in the communities you serve, what your team is doing in response, and specific ways donors can help.
- Invite partnership: Reach out to donors with expertise and ask for their guidance in areas where they’re uniquely qualified. People want to feel helpful!
- Offer direct action: Create clear, actionable ways for people to support immediate needs, such as building emergency funds or through volunteer opportunities.
3. Talk to your Foundation Funders
While some may eventually reduce their giving due to economic shifts, those changes often lag behind current conditions. Stay in communication so you remain in top of mind when funds become available.
It’s a difficult time for many people and nonprofits in our community, but Tucson is a generous and close-knit community. Stay on course and let’s take care of each other. Please let us know if there is anything we at Alexander|Carrillo Consulting can do to support you!