Posts under the Topic:
Future
Marketing KPIs: How AI Is Reshaping the Tracking Landscape
New ways of searching, new online behavior, but the same old reporting methods? That’s not a winning formula. Learn which marketing KPIs are the real game changers today.
03.03.2026
AI scandal surrounding Oktoberfest poster
A comment by Verena Gründel on the controversy surrounding the Oktoberfest poster, the nonsensical distinction between “real” and “generated” art, and why the motif ultimately wins out, and rightly so.
27.02.2026
Omnichannel Strategy: If Not Now, When?
The success of a B2C brand is heavily dependent on its strategic orientation. In our guide, we reveal why a frictionless omnichannel strategy is a winning formula and which building blocks you need for effective implementation.
26.02.2026
Immersive Marketing – Growing Under the Radar
Immersive marketing no longer dominates the headlines. But that’s a sign that smart glasses and immersive experiences have gained a foothold in the marketing mix and are primed for growth. Let’s explore where immersive marketing stands today.
19.02.2026
AI chatbots in sales training
Finally, realistic simulations: A DMEXCO column by Thilo Kölzer on the opportunities offered by AI chatbots in sales training.
19.02.2026
Hyper-Personalization: How to Leverage Its Opportunities
Model Context Protocol, predictive AI, UCP – these terms may sound abstract, but they’re highly relevant to the concept of hyper-personalization. Our guide explains what you need to know about this future-defining trend in marketing and ecommerce.
17.02.2026
Social 2026: As If Someone Briefly Pulled the Plug
A DMEXCO column by Timo Sander and Paulina Schumann on Social Media 2026, caught between nostalgia and the future.
11.02.2026
How to Turn Your Martech Stack into a Growth Engine in 2026
Building the right martech stack is a crucial management decision in 2026. Only integrated, strategically assembled stacks can leverage AI, data, and platforms effectively. In many companies, the stack is growing, but its impact isn’t.
09.02.2026
6 Tips to Leverage the Marketing Trends for 2026
Want to learn how to tailor your strategy to the new marketing trends for 2026? Use these six tips as a guide!
30.01.2026
Turning Brands into Friends: Community Building in Marketing
Overstimulated consumers and oversaturated channels: Community building in marketing can be the answer. The industry is abandoning B2C and increasingly positioning brands as friends. But how does this work in practice? Find out in our story.
23.01.2026
