InsideBenetton

History. Savoir-faire. Social commitment. Campaigns. Background. Discover United Colors of Benetton from the inside.

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Women’s trench coats Spring 2026: this season’s styles

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Women’s trench coats Spring 2026: this season’s styles

From short trench coats to long belted or denim styles: discover the best trending models from the Benetton women’s collection for Spring 2026.

Denim shirt for women and men: an icon returns

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Denim shirt for women and men: an icon returns

The denim shirt remains one of the great wardrobe must-haves: discover the best models for women and men from the SS26 collection and how to wear t...

Women’s spring jacket for the mid-season

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Women’s spring jacket for the mid-season

From lightweight down jackets to trench coats, from bombers to blazers, including denim jackets, parkas and dusters: discover the Benetton selectio...

Spring Summer 2026 colors: how to use them in everyday looks

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Spring Summer 2026 colors: how to use them in everyday looks

What are the trending colors of the Spring Summer 2026 season? Get inspired by Benetton style ideas and discover how to combine them with every ou...

How to style brown: trend-inspired outfit ideas

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How to style brown: trend-inspired outfit ideas

Discover the Spring-Summer 2026 trends by Benetton to learn how to style brown with elegance: neutral outfits, pastel combinations and total looks ...

Spring Summer 2026 Campaign

CAMPAIGNS

Spring Summer 2026 Campaign

United Colors of Benetton presents the new SS26 campaign starring talents Juan Perales and Kyshan Wilson.

New Jean’s West Women’s & Men’s Collection

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New Jean’s West Women’s & Men’s Collection

A mix of tradition and contemporary vision: discover Jean’s West, the new men’s and women’s collection inspired by the imagery of the Far West.

New Spring Summer 2026 Kids Collection

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New Spring Summer 2026 Kids Collection

Discover the new Benetton SS26 kids collection: comfortable, colorful clothing designed to accompany your spring and summer adventures in style.

Women’s Spring Bags: The Trends to Follow

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Women’s Spring Bags: The Trends to Follow

From bowling and crossbody bags to hobo and tote styles, plus backpacks and belt bags: discover the must-have women’s handbags for Spring 2026.

Women’s Fashion 2026: Winter-Spring Trends

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Women’s Fashion 2026: Winter-Spring Trends

From denim to modern tailoring, through knitwear and midi dresses: discover the new winter-spring 2026 women’s fashion trends by Benetton.

New Spring/Summer 26 Women's and Men's Collection

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New Spring/Summer 26 Women's and Men's Collection

An atlas of style and new itineraries for the season in bloom: discover the United Colors of Benetton Spring/Summer 2026 collection.

New Benetton Formula Collection

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New Benetton Formula Collection

Sporting spirit, contemporary design: discover the new Capsule Collection that celebrates thirty years since the brand's Formula 1 world titles.

Looney Tunes x Olympic Collection Kids Capsule

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Looney Tunes x Olympic Collection Kids Capsule

Chase Olympic dreams with the Looney Tunes x Olympic Collection: discover the new Kids capsule collection developed by United Colors of Benetton

Christmas 25 outfit ideas for men, women and kids

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Christmas 25 outfit ideas for men, women and kids

Fabrics, combinations, colours: lots of ideas on how to dress to face the Christmas holidays in style.

New Year's Eve 2025 outfits: looks for women and girls

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New Year's Eve 2025 outfits: looks for women and girls

Elegant, sparkling, perfect for welcoming in the new year: New Year's Eve dresses to add to your wishlist.

Stranger things around the world

NEWS

Stranger things around the world

From Lucca to London and all the way to Madrid, Berlin, and Los Angeles: the events that paid homage to the cult series Stranger Things and its fi...

New Stranger Things capsule collection | Benetton

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New Stranger Things capsule collection | Benetton

United Colors of Benetton presents “Stranger Colors of Benetton”: an exclusive capsule collection inspired by the Upside Down universe of Stranger...

New SISTERLAND X STRANGER THINGS fragrance

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New SISTERLAND X STRANGER THINGS fragrance

Benetton Perfumes presents SISTERLAND X STRANGER THINGS: a thrilling new limited edition inspired by Netflix's cult TV series.

Behind the costume design

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Behind the costume design

Stranger Things costumer designer Amy Parris explains the link between the distinctive style of the Netflix series and Benetton's rich 1980s herit...

Women's Fall Winter 2025 BBOLD Collection

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Women's Fall Winter 2025 BBOLD Collection

Check out the new casual and contemporary Capsule Collection, which blends United Colors of Benetton dress codes with Korean style.