master
plan
See the district's live, work, play ethos come to life.
Nothing great ever happens overnight and the district is no different. We’re evolving into a vibrant community meets exceptional quality of life, thanks to our carefully crafted master plan.
acres
long-term investment
Niche, 2024
square foot multi-use building
live in the district
Completed in summer 2025, 3rd & West is a five-story, 325,000-square-foot student housing complex offering 984 beds in studio, one-bedroom, two-bedroom, and four-bedroom apartment configurations.
Provenance
Continuum
Continuum is a premier apartment community with luxury amenities in their studio, one-bedroom, and two-bedroom apartments.
Is there an end point to creating the district? I hope not. There’s continual improvement and discovery and rediscovery. We are touting this as an innovative place and there will be changing technologies. The district will evolve, and we’ll continue to do that as well.
~Jeremy Slater, Vice President of Real Estate and Partnerships
work in the district
PRF received Duke Energy Corporation’s 2023 Power Partner Award which honors businesses and other organizations demonstrating excellence in sustainability, safety, service, and problem-solving.
play in the district
In spring 2024, a new phase of the master plan was set in motion with the news that the Cunningham Restaurant Group would open a new dining destination in the newly restored Beck Barn. The Lawrence is now open to the public, featuring menus crafted from scratch with fresh, seasonal ingredients.
Squirrel Park revitalization
Capital Projects and Physical Facilities
Jeremy Slater
Vice President of Real Estate & Partnerships
Facilities
Brittany Heidenreich
Executive Director of Capital Projects & Facilities
Paul Bercot
Senior Project Manager