Lived Experience Platform

For the first time, you can walk alongside
patients living with PBC.TGCT.LGS.Dravet.HCM.iGAN.ATTR.gMG.PNH.PAH.ITP.IBD.HAE.PBC.

We built the system that tells pharma what is really happening with patients at home — and what to do about it.

Built on patient trust and consent. Designed around patient voice.

Show me what you have
Live Platform Signals
4M+
Patients mapped across rare and specialty disease
85%+
Weekly active use across enrolled patients
50K+
Patient conversations and growing every day
Signals running continuously

Every tool you have was built to reconstruct experience after it happened.

The insight gap — from patient decision to brand awareness
KEEP PATIENT DECISION At home. Invisible. THE GAP — pharma is blind here CLAIMS DATA 3-6 months SCRIPT LAPSE 4-8 wks PSP LOG 2-4 wks MARKET RESEARCH 3-12 months BRAND & INSIGHTS learns last
01
Survey data

By the time a survey lands on your desk, the experience it describes is already history.

02
Claims data

By the time claims data surfaces a trend, the patient has already decided.

03
Ad boards

By the time your ad board meets, you're drawing conclusions about thousands from a room of eight.

What's missing isn't more data. It's the why behind the what.

That context lives at home. It never makes it into a survey response. The problem isn't the tools. It's that they were never designed to be there.

We are not reconstructing
a day in the life of patients.
We are the day.

Continuous
Contextual
Present
Enroll.
Patients in your TA — ready in days, not months
Learn.
Continuous signal from the home, compounding over time
Activate.
Intelligence routed to your team before the window closes
Your therapeutic category is already in our network. Enrollment begins in days — not months. No recruitment lag. No build time.
01 — Patient Intelligence

Know what patients are actually experiencing. Right now.

Not what they said in a focus group six months ago. Not what claims data will confirm next quarter. What is happening today, in the home, in real time — across your patients and your competitors' patients.

Real-time signal
Compounds monthly
Your patients + competitors'
02 — Patient Activation

Turn signal into action. Before the window closes.

When KEEP identifies a patient showing readiness, a competitive threat forming, or a retention risk building — that intelligence routes to your brand team or agency with a recommended next move. Signal to action. No new workflow.

Routed to your agency
Retention interventions
Always consent-based
4M+
Patients across rare and specialty disease
20+
Therapy areas
50K+
Patient conversations and growing every day
85%+
Weekly active use across enrolled patients

One system.
Three layers.
Always on.

Most patient insight tools ask patients to represent themselves. KEEP observes them continuously.

Patient
Home
Signal forms here
Listen
Kai
Conversational signal captured continuously
Observe
Device
Behavioral signal captured in home
Intelligence
Signal
Synthesized, classified, routed
Brand Team
Action
Right intelligence, right moment
Listen

Kai

A conversational health coach. Patients engage because it supports them, not because it surveys them. Kai observes language shifts, emotional tone, and what patients stop and start talking about — over months, not moments.

Language shift Emotional tone Readiness Drift
Observe

In-Home Behavioral Data

Passive, in-home. Sits where the medication already lives. Captures what patients actually do alongside what they say — grounding the intelligence Kai surfaces in real-world behavior.

Intent vs. outcome Routine breakdown Persistence Risk
Intelligence

Signal to Action

Synthesizes what patients say and what they do. Surfaces the signal that matters. Routes to the right team at the right moment. Five defined signals routed to brand teams and agency partners.

Readiness Drift Competitive Threat Caregiver Burden

Every month of continuous presence adds to the baseline. The intelligence compounds. Month one is good. Month twelve is irreplaceable. This is not a research project. It is infrastructure.

The system is the same.
What changes is where you are.

Select your stage to see where continuous patient intelligence changes what your team can know and when.

01
Pre-Launch

Pre-Launch

You're designing for patients you haven't met. Every decision you make now will be harder to reverse after launch.

  • Understand what patients on standard of care are experiencing before your first patient is treated
  • Validate segmentation and HCP messaging against real patient signal before decisions lock
  • Know where the dissatisfaction is before launch day
02
Early Commercial

Early Commercial

Your brand is live. The question is whether it lands the way you designed it to — and whether you can see clearly enough to respond when it doesn't.

  • Bridge the gap between clinical narrative and patient reality
  • Surface inflection points as they emerge, not months after the fact
  • Identify where the brand narrative is resonating and where it isn't, in real time
03
Lifecycle Management

Lifecycle Management

Your brand has traction. The signals that matter are quiet. Patient perception shifts before it shows up in share data.

  • Know when patient perception is shifting before it shows up in your numbers
  • Surface competitive threat signals before patients have made a decision
  • Catch drift, friction, and routine breakdown early enough to act on them

This is what the intelligence looks like in practice.

Granular. Fast. Built on direct patient signal — not generalized panel data.

01 — Speed

Fastest time to insight in the market.

Claims data arrives months after the decision that drove it. KEEP surfaces signal as it forms — in the patient's home, in real time, continuously.

6mo
Average claims data lag
vs. KEEP's continuous signal
02 — Depth

Granular intelligence. Not generalized panels.

A patient across 18 conversational sessions reveals what no survey can reconstruct. The context. The why. The signal building in the weeks before a decision is made.

18x
More conversations than a
6-month survey program
03 — Scale

The population exists. Enrollment begins when you say go.

4 million patients mapped across rare and specialty disease. No build time. No recruitment lag. Your therapeutic category is already in our network.

4M+
Patients mapped and
ready for enrollment

Granular patient intelligence. Faster than any other source. At a fraction of what you currently pay for generalizations.

Show me what you have

Your therapeutic category is already in our network.

Tell us where you play. We'll show you what we're already seeing from patients in that space.