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Elevating the Digital Presence and Proposal Process of America’s #2 Concrete Contractor
Lithko Contracting is the second-largest concrete construction company in the U.S., with over 6,000 employees working on some of the most complex and large-scale projects in the industry. While their operations set them apart, their marketing systems, website, and internal proposal processes weren’t keeping pace with their high reputation.
The Challenge
Lithko faced a two-fold problem:
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- Proposals & Bids With thousands of employees contributing to proposals, bids, and presentations, consistency was nearly impossible. Over the years, staff had made one-off edits and customizations, resulting in fragmented messaging, inconsistent branding, and no central control. Proposals varied drastically from one office or team to another, undermining the strength of Lithko’s national presence.
- Digital Presence & Marketing
Their corporate website was outdated and lacked clarity. It wasn’t aligned with modern design or competitor standards, and it failed to support key objectives:
- Recruit top talent in a difficult, post-COVID job market.
- Showcase Lithko’s strong local culture.
- Clearly communicate franchise details and their pre-construction, project execution, and safety protocols.
- Provide collateral that reflected their industry-leading status.
Additionally, Lithko needed a reliable hosting and maintenance partner to ensure their site remained secure, fast, and scalable as the company continued to grow.
Before:
AFTER:
Our Approach
We delivered a brand strategy, messaging, website design, and SEO optimization project over 6–8 weeks.
1. Centralized Proposal Builder
We designed and implemented a custom Proposal Builder that solved Lithko’s long-standing consistency issues:
- Centralized System: Unified all proposals into one branded platform, eliminating off-brand edits and piecemeal versions.
- Branded Customization: Staff tailored proposals with approved slides and graphics while maintaining brand consistency.
- Permissions & Roles: Access structured by role, ensuring only authorized staff could edit locked content.
- Corporate Control: Marketing updates pushed instantly across proposals; locked elements prevented edits.
- Digital & Interactive: Proposals delivered digitally with interactive features and gated access.
- Scalable & Inclusive: 5,000+ employees granted logins, ensuring access without losing control.
This gave Lithko a modern, centralized tool that elevated every proposal, improved efficiency, and projected a unified national brand.
2. Website Transformation
Lithko’s old website reflected neither the size of their company nor their position as the #2 concrete
contractor in the nation. It was flat, outdated, and difficult for both recruits and clients to navigate.
Our process was built around turning their site into a modern, strategic tool for recruiting, brand building,
and showcasing capabilities.
We began with collaborative workshops to define priorities:
Recruit and retain top talent across multiple markets.
Make local culture stories central to recruiting efforts.
Clearly communicate Lithko’s service model—pre-construction, project execution, and safety.
Present consistent information about their national and franchise operations.
Initially, Lithko’s internal team wanted to lead all copywriting. As the process evolved, they realized how valuable guided support would be. We provided structured frameworks, prompts, and editorial feedback to help them write content that was both authentic and polished. This allowed Lithko’s voice to shine through while ensuring clarity and brand consistency.
We developed a clean, modern site that matched the caliber of Lithko’s reputation and aligned with leading national competitors:
Strong visuals, photography, videos and layouts that showcased the scale of Lithko’s work.
Dedicated careers section highlighting culture, values, and opportunities, paired with blog and culture posts to keep the site active and engaging.
Clear, structured pages explaining Lithko’s pre-construction, project execution, and safety protocols, making it easier for prospects and recruits to understand their value.
3. Marketing Collateral, Hosting & Maintenance
Beyond the website and proposal builder, we helped Lithko strengthen every brand touchpoint and
ensure their digital foundation could support long-term growth.
Marketing Collateral
We transformed brochures, financial reports, and PowerPoint presentations into visual-first, brand-consistent materials. Complex information was simplified into easy-to-read layouts, supported by strong visuals that showcased Lithko’s expertise and scale. The result was a cohesive, polished identity across every client and stakeholder interaction.
Hosting & Maintenance
To keep Lithko’s new digital presence reliable and future-ready, we provided fast, secure hosting paired with ongoing support. Monthly updates and proactive maintenance ensured the site stayed optimized, while scalable adjustments allowed the platform to evolve seamlessly alongside the company’s growth.
Together, these efforts created both consistent external branding and a dependable digital backbone,
reinforcing Lithko’s national reputation and supporting their day-to-day operations.
The Results
Unified Proposals: Every bid now reflects Lithko’s brand strength, with tailored project details layered onto consistent, corporate-approved messaging.
Efficiency Gains: Corporate marketing updates cascade automatically, eliminating redundant edits across teams, saving time and money on proposals.
Recruitment Boost: The new website and culture content support hiring in a competitive job market.
Competitive Edge: Lithko’s online presence is now on par—or ahead—of national competitors.
