OffRoadUSA.com is an automotive parts and accessory reseller. Founder and owner, Matthew, approached Digi Solutions for SEO consultation in early 2024. Our a strategic partnership opened up opportunity to increase keyword growth, sales, ROAS, and website orders. There was a lot of strong SEO already implemented within the site’s framework, but that did not deter the Digi Solutions Strategy Team.

Upon completing our initial discovery process, we identified OffRoadUSA.com was already well-equipped with SEO tools and functionality. We were, however, hired to make sales even stronger, so we got to work.

For this project, we turned to Google for advanced solutions. With our Google Ads Partnership, our team developed strategies aimed at Google Search Console, Google Ads, and Google Merchant Center. Tying all three together gave us the opportunity to deliver a multi-faceted approach.

With careful targeting and day-to-day interaction, our skilled team improved ROAS, keyword growth, and organic traffic.

Digi’s partnership with OffRoadUSA.com resulted in a month-over-month growth both web search and keywords. The desired result can be directly attributed to developing and implementing schema data to each individual SKU.

While increasing individual product visibility, we saw a positive trend in overall web search clicks. In just three months, the average click per day went from 98 to 172 average clicks per day. Likewise, over 30,000 pages were newly indexed.

In summer 2025, we used generative engine optimization to help get OffRoadUSA.com on Google’s AI Overview, as well as, Chat GPT answer results.