Musings of a Storyteller

Musings of a Storyteller

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Stick the Landing
Borrow a style point from gymnastics. If you don't stick the landing when you write - your story is liable to wobble and not hold up.
 • Diane Burley
Social Media Strategy - Simplified
Unfortunately you can't bank on a social post going viral. I've outlined the basic steps you need to take to garner a select and targeted audience.
 • Diane Burley
How to Align Your Content to Your Audience
You can’t create content and hope people come. You need to create content that educates, lures, and converts. Here's what to consider.
 • Diane Burley
Nobody Wants Bedtime Bullets
Having our world told to us as stories starts when we are wee. It doesn't change for adults. But how do we as storytellers find new narratives?
 • Diane Burley
Who Is Your Audience?
Do you really know your audience? Here are tips on how to get a pulse on their moods and needs to make truly compelling content.
 • Diane Burley
The Power of Primary Research
Building a brand today is tough. You need to have messaging that breaks through the noise. And with GenAI spewing content - there is a lot of noise.
 • Diane Burley
May the Prompt Be With You
Modern human-to-human communications emphasizes text over speech. Brevity over clarity. Ironically, can chatting with a computer help us with our…
 • Diane Burley
No "I" in Team - But There Is in Authentic
To counter two G-forces - Google and GenAI - it's imperative to create a strong point of view.
 • Diane Burley
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