Vera

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  Vera logo

Problem Addressed

The issue at hand revolves around greenwashing, where deceptive marketing practices obscure the true environmental credentials of products. This creates a challenging landscape for consumers and genuinely sustainable companies, limiting authentic choices for those aiming to contribute positively to the planet. The need for transparency, authenticity, and empowerment in sustainable living becomes increasingly evident in this complex scenario.

Intended Audience

Vera caters to a diverse audience, empowering individuals to make informed and sustainable choices by unveiling true product credentials and helping companies showcase genuine commitments to sustainability. Whether you're a conscious consumer or a company devoted to eco-friendly practices, Vera is the essential companion on the journey towards a greener world.

How Solution Was Developed

The team started off by conducting UX research to dictate the app’s human-centered design direction.

With brainstorming using affinity diagrams, crafting a user persona, and mapping a user journey, they delved into the ideation process to conceptualize our application that enriches your everyday experience by empowering you to make informed, eco-friendly choices.

Finally, the team utilized a multidisciplinary approach to web app development prototyping with graphic design and UX/UI design on Figma.

Built With

• figma