UpStart

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  UpStart logo

Problem Addressed

Founders often struggle with limited resources and guidance, making it challenging for them to turn innovative ideas into successful businesses while investors face difficulties identifying startups that align with their investment criteria, leading to missed opportunities and ineffective matches.

Intended Audience

UpStart is designed for budding founders and keen investors ready to take off in the startup world. Founders looking to launch their ideas and grow successful businesses will find the resources and support they need while investors seeking new opportunities will discover promising startups aligned with their goals.

How Solution Was Developed

The team started off by conducting UX research to dictate the app’s human-centered design direction.

With brainstorming using affinity diagrams, crafting a user persona, and mapping a user journey, they delved into the ideation process to conceptualize our application that equips you with the educational and human resources you need to accelerate your startup’s growth.

Finally, the team utilized a multidisciplinary approach to web app development prototyping with graphic design and UX/UI design on Figma.

Built With

• figma