unwrap

Inspiration

We realized that most of our favourite memories get buried in our camera rolls and never resurface again. Social apps focus on posting for others, not capturing moments for ourselves. We wanted to create something that brings back the excitement of collecting real, unpolished memories, something you open in the future and instantly feel transported back. That's how unwrap was born: a way to make everyday moments meaningful again.

What it does

unwrap is a memory time-capsule app. You capture photos or videos in the moment through creative prompts, add friends to contribute their own perspectives, and then "unwrap" everything together on a chosen day. When the capsule opens, unwrap reveals everyone's memories one by one, showing who took what, when it happened, and how the story came together across different POVs.

How we built it

We designed the user flow, interactions, and UI from scratch using Figma. We started by sketching out storyboards of how someone would actually use the app, then turned those into prototypes with smooth transitions and clean visuals. We organized capsules into simple stages, such as upcoming, active, and completed, and spent a lot of time making the ‘unwrap’ moment feel special. Our final prototype walks through the full journey, from getting your first prompt to opening a shared capsule with friends.

Challenges we ran into

One of our biggest challenges was finding the sweet spot between simplicity and depth. We wanted adding prompts, inviting friends, and navigating capsules to feel effortless without losing any of the richness of the idea. The “unwrap moment” was especially tricky, where we wanted it to feel nostalgic and magical, but still organized and clear. Some of the transitions and effects didn’t come out as smooth as we hoped at first, so we spent a lot of time debugging and reworking animations until they finally felt satisfying. Coordinating multiple POVs, timelines, and interactions took a lot of planning, and with the tight timeline, turning a big concept into a polished prototype meant making quick decisions while still keeping the quality high.

Accomplishments that we're proud of

We’re really proud of what we pulled off, especially since this was our first major Figma project. We managed to bring the whole memory journey to life, from capturing spontaneous moments to reliving them together, and it actually feels the way we imagined. We built a clean, cohesive design system and interactions that are genuinely fun to use. Watching the collaborative time-capsule idea grow from a sketch into something real was a huge moment for us. And seeing the final unwrap experience capture the emotion and excitement we were aiming for made all the long hours worth it.

What we learned

We learned how important it is to design for real human behaviour, since people prefer capturing natural, everyday moments rather than perfectly staged ones. We also realized that most users are used to simple, familiar flows, so keeping the experience easy and intuitive mattered just as much as adding cool features. The tight timeline actually helped us: it forced us to focus on what really matters and make decisions quickly. And throughout the process, we got better at building prototypes that feel alive and expressive, not just functional screens.

What's next for unwrap

Looking ahead, we want to turn unwrap into a real, fully working mobile app. That means building out the backend for things like cloud syncing, private shared capsules, and customizable prompt packs. We also want to deepen friend interactions, improve the reveal animations, and eventually add features like location tagging and AI-generated prompts. Most importantly, we want to put unwrap in people’s hands and see how it changes the way they capture and revisit their everyday memories.