TapTrack

TapTracker-financial assistant for young adults. AI motivates users to budget smarter with personalised tips and guidance. Our mission is to let users take control of their finances in a simple way.

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TapTracker – Your AI-Powered Financial Sidekick

Inspiration

82% of young European citizens lack financial literacy, with many struggling to budget or manage debt effectively. The rise of gig work among young adults adds complexity, requiring tools that adapt to irregular incomes. We built TapTracker to simplify financial management and empower young users to make smarter financial decisions.

What It Does

TapTracker is an AI-powered financial assistant that:

  • Automates expense tracking and data entry.
  • Provides personalised tips and actionable insights to improve budgeting.
  • Encourages financial growth through gamified goal-setting tools.
  • Offers users a stress-free, intuitive way to manage their finances.

How We Built It

We developed TapTracker using a blend of cutting-edge AI tools, a sleek UI/UX design, and robust backend engineering. The app integrates securely with financial accounts and utilises machine learning to analyse spending habits and provide tailored suggestions. Our team leveraged agile development practices to refine the platform based on user feedback.

Challenges We Ran Into

  • Simplifying financial concepts into digestible and actionable tips.
  • Balancing advanced AI functionalities with a user-friendly interface.
  • Ensuring the gamified savings system felt engaging and motivational without being overly complex.

Accomplishments That We’re Proud Of

  • Successfully created an intuitive AI assistant tailored to young adults.
  • Designed a gamified savings system that motivates users to set and achieve financial goals.
  • Built a scalable business model with free and premium tiers to cater to diverse needs.

What’s Next for TapTracker

  • Beta Testing (Ongoing): Refining features based on real user feedback.
  • Public Launch (2 Months): Making TapTracker available globally.
  • Marketing Campaign (4 Months): Driving awareness through platforms like TikTok and Instagram.
  • User Growth (6 Months): Targeting 10,000 active users.
  • Premium Features (9 Months): Launching advanced tools like forecasting and AI coaching.
  • Regional Expansion (12 Months): Focusing on key European markets.

Market Opportunity

  • TAM: 1.2 billion people aged 15–24 globally, with 96% smartphone penetration.
  • SAM: 100 million young adults in English-speaking regions actively seeking financial tools.
  • SOM: 5 million users achievable within 6 months through targeted marketing and engagement.

Our Team

  • Tyler Endru Natorca: Idea Developer and Hackathon Winner.
  • Dmitriy Latisenko: UI/UX Developer with extensive experience.
  • Egor Pankin: Programmer and State Physics Olympiad Winner.
  • Mark Shirokii: State Chemistry Olympiad Winner and Programming Expert.

Why TapTracker Stands Out

Unlike competitors, TapTracker combines receipt uploads, personalised AI tips, and gamified savings tools into a globally accessible platform. While Rocket Money and NerdWallet are US-focused and lack robust assistant features, TapTracker is designed for a global audience, addressing key gaps in financial management.

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