TagStyle – Helping you Discover The Products You Love
What is it?
You see an image of a handbag you like on Instagram. You want to know more about it, yet you can’t click on it and there’s no specific product information in the description. TagStyle helps you locate that exact handbag on the retailers website.
Why is it relevant?
Consumers are already doing this. They are already posting photos and using tags. Brands see this rise of the “outfit of the day” phenomenon yet can’t tap into it fully because of lack of structure. Why do we need it?
The current problem with apps like Instagram or Twitter is that anyone can create a any tag for anything making it especially difficult for brands to monitor their products on-line.
TagStyle makes it easy for consumers to tag items that they like and for brands to select standard tags for their specific products on social media.
How does it work?
TagStyle holds list of products on our platform which is paired with the retailers choice of tag.
The consumer uses the TabStyle app to scan the product code and discover the tag which everyone is using to talk about that product.
Then TabStyle pushes the consumers message and the retails choice of tag to their favourite social networks.
Just imagine if…
- you could give your products their own voice on social media
- if you could grasp a better understanding of how your products are being used and styled by consumers
- you could promote specific items and collections
- you could respond immediately to a consumer's interest in your product
- you could interact with your consumers by suggesting them new ways of styling products
- you could provide the hashtags of your items to journalists before a catwalk presentation, and they could start circulating even before items reach your stores
- you could have all your consumers knowing what tag belongs to each product, and marketing them for you.
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