Inspiration

Engineers constantly use tools like Cursor, but PMs are stuck formatting Google Docs. We wanted to give PMs the same AI superpowers. A tool that is structured, dynamic, and collaborative.

What it does

Sidekick is an AI-powered collaborative whiteboard where PMs can brainstorm, plan, and iterate with the help of intelligent agents. The primary interface is a canvas where project components—like goals, user stories, features, deadlines—are visually laid out. Alongside this is a conversational “master agent” that co-edits and refines the whiteboard in real time.

This master agent orchestrates specialized vertical agents:

– An Internet Agent (via Apify) that performs live web scraping and summarizes external data.

– A Voice Agent (via Vapi) that captures spoken feedback or summaries from team calls and turns them into usable insights.

– Custom system-prompted experts using Perplexity, and Senso to handle memory so that conversation context is retained.

All agents run in a unified workflow, coordinated through MCP servers that route inputs and return structured results. Instead of manually writing PRDs, PMs shape them through intelligent, iterative collaboration with these agents.

How we built it

We built a web-based canvas UI integrated with a chat agent. Specifically we made a React-based whiteboard interface where users can drag, drop, and edit planning blocks, as well as a persistent chat interface allows interaction with the master agent. The agent uses OpenAI and MCP via Apify to gather insights and modify whiteboard components through natural conversation..

Challenges we ran into

We struggled with syncing user input between the canvas and chat agent, and ensuring agent responses were context-aware and actionable in a visual planning tool.

Accomplishments that we're proud of

We created a working AI whiteboard where agents and humans can co-edit. The master agent can understand planning context and dynamically suggest structural changes.

What we learned

Collaborative AI isn’t just about chat. What's important is seamless integration into tools people already use for work. Multimodal interfaces matter.

What's next for Sidekick We’re building specialized agents (customer-focused, engineering-focused, executive, internet) that can collaborate on the same canvas and add intelligence to every part of the planning process.

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