PReview

Home screen, showing the chatbot interface and touchpoints for key insights and pinned conversations.
Conversational UI, showing the response to a question, key insights, and next steps to take.

Inspiration

Introducing PReview, a streamlined solution for PR and Marketing Managers to monitor their clients' online reputation.

The increasing influence of social media drives a critical need for online reputation management across many industries. PR managers, marketing professionals, and businesses need simple and effective tools that can help them monitor and manage their brand perception effectively.

Simultaneously, the advent of natural language processing (NLP) and artificial intelligence (AI) creates opportunities to develop more user-friendly and efficient solutions for users in all industries.

The biggest challenge I face is aggregating PR data, as it’s scattered across various channels and platforms: podcasts, print, social media, news outlets, etc., she says. In order to devise effective strategies and move forward, I have to spend a lot of time collecting information. I frequently ask for advice within PR groups, and I know I’m not alone — my colleagues are going through the same thing. (Maya Stern, Head of Marketing & PR for Creative Navy UX Agency)

What it does

PReview is a streamlined media monitoring software solution that offers a user-friendly interface with customizable features for tracking and analyzing online mentions and sentiments.

Our solution is differentiated by its chatbot interface, which allows users to conversationally engage with complex data and get access to customizable insights on your client’s public perception.

Key Features:

User-friendly chatbot interface
Streamlined monitoring
Customizable reports
Real-time insights
Sentiment analysis

How we built it

Front-end: React
Back-end: Python, MongoDB, Cohere API, Streamlit, Newspaper 3k, ScrapingBee, Google Search API
UX/UI: Figma

Challenges we ran into

Ideating a project for the Entertainment & Media track - our team pivoted a few times and explored different ideas before settling on our current product.
Balancing between creating a technically feasible MVP and a logical business case for our product within the hackathon's hacking period.
While our team had done many other pitches for hackathons, we had never done a pitch for a produthon! Overcoming this challenge required adjusting the structure of our presentation and learning/applying business frameworks.