Inspiration
We are Polaris and we built a north star that guides retailers to their perfect location, based on insights about parking.
Our project solves a real problem that retailers face: locations that look perfect on paper but might lead to millions/years in potential loss of foot traffic due to hidden parking dynamics.
What it does
Polaris is a scalable ML platform that quantifies parking inventory from space. Drop a pin anywhere, and in under 2 seconds, we parse satellite imagery to deliver stall counts, confidence intervals, and a 0–100 Polaris Score for accessibility.
How we built it
We tried 3 approaches, all 3 have their pros and cons:
Segmentation Transformer model: creates highly accurate masks of parking lots, but struggles to differentiate between individual stalls (computationally expensive)
YOLO model: creates bounding boxes around each stall and is able to detect cars, but is not very precise (fast)
Geometric Heuristics: uses OSM + SegFormer boundaries to estimate stall counts based on lot geometry and optimal parking angles, but struggles with irregular shaped lots (near instant, highly accurate)
Challenges we ran into
- Training the SegFormer model was both time consuming and expensive
- Handling edge cases such as multi-story parking lots and street parking
- Adapting real world insights such as optimal parking angles to our model
What we learned
Raj taught us a lot about how to think about how this project fits into the entire ecosystem of Growthfactor.

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