Australians are among the heaviest social media users in the world — averaging 2 hours per day, with some spending over 38 hours/month on TikTok alone. Yet despite this constant engagement, 65% of university students say their feed feels repetitive, predictable, and algorithmically narrow.

Social media doesn’t just show user what they want to see — it shows them what it wants them to see. Users are stuck in content loops, unaware of how to break out.

Our solution ? FeedFreak It is an app that helps you to diversify your contents effortlessly and regain control over what they consume.

How FeedFreak works?

FeedFreak empowers users to personalize their social media experience through smart, built-in controls.

  • Goals: set weekly targets for how much diverse content you want to engage with.
  • Notification style: choose how you want to be nudged — subtle popup, vibration + popup, or summary-only alerts.
  • PopUp interval: customize how often reminders appear while using social media.
  • Feed recommendation: select the types of content you’d like to see more of — from art and animals to comedy and culture.

Once preferences are set, FeedFreak runs automatically in the background when you open a social media app. A progress bar popup appears, showing your current progress toward your weekly goal. If prolonged doom scrolling is detected, FeedFreak gently prompts you to take action — based on your chosen settings.

When you exit the app, FeedFreak displays a personalized summary of your session.

How we built it

Designed the interface using Figma for rapid prototyping and user flow clarity. Drew inspiration from popular apps:

  • Tinder for swipe-based recommendations
  • Apple Health & Strava for clean data visualization
  • TikTok for interest-based content dynamics

Challenges we ran into

  • Making the app truly interactive and intuitive
  • Delivering everything on time
  • Gathering enough survey responses to validate our concept
  • Make sure we are not off-topic

Accomplishments that we're proud of

  • We made it functional and user-ready.
  • Built a tool that’s simple, smart, and scalable

What we learned

  • How to design with user behavior in mind
  • The importance of content control and personalization
  • That even small nudges can lead to big shifts in digital habits

Built With

  • canva
  • figma
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Updates

posted an update

just added as I feel like I wasn't saying clearly in the pitch the way we design is to feed users unintentionally different content that they want to explore. For example their goals is they want their self to be more into fashion, but they initially enjoy gaming, so we give them a option to explore fashion with three selection of content cards that directly click them, cuz if we give them a set of those video , then, they will just stop watching, instead we feed the video to their page slowly to engage the user of mindful content consuming.

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