B4B <> NEAR SOCIAL GRAPH

Influencer-marketing protocol for near social graph

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Inspiration

We have learned about the decentralized Social Graph and Near BOS, which simplify onboarding and decentralized authorization for users in the ecosystem.

To facilitate community engagement, there are new builders, developers, founders, creators, and community onboarding through the main gateways - near.org and near.social.

However, it can be challenging to learn about all aspects of the Near ecosystem, engage new users, and amplify projects throughout the ecosystem. That's why we created B4B, based on Near Social Graph, to collect on-chain data about channel activity and enable the amplification of new projects in target Near communities.

We have built a protocol that simplifies searching, analyzing, and managing influencer marketing through Near Social Graph. Additionally, it provides new monetization opportunities for content creators and influencers in the ecosystem.

What it does

B4B is a Web3-native influencer ad network that connects advertisers with influencers willing to create and publish ads on their channels. The B4B protocol ensures the protection of advertisers and influencers by escrowing the budget and maintaining a transparent history of ad orders owned by users. During the NEARHACK, we connected the protocol with the Near Social Graph.

There are 2 dApps:

For advertisers https://nearcon.b4b.app/

  1. Search for influencers on Near Social Graph

  2. Analyze influencers based on collected on-chain data and history

  3. Book, pay for, and manage the ad campaigns

For influencers https://nearcon-influencer.b4b.app/

  1. Verify their Near profile on B4B and share the booking link

  2. Monetize their channel by creating and publishing ad content

  3. Grow their reputation on the platform and expand their audience in Near

How we built it during the NEARHACK

1) Collected statistics on all influencers, communities and creators from the Near Social Graph

2) Reserved profiles with complete data for Near creators

3) Added verification in B4B using Near profile

4) Supported ad publishing on the Near Social Graph and payment via the B4B protocol

As a result, all existing and new ecosystem projects can easily promote their projects to target Near communities. They can attract new users and communities to their projects and monetize their Near profiles by supporting other projects.

Challenges we ran into

Fully integrate our decentralized application (dApp) on BOS. There are challenges in supporting standard frontend tools and libraries, but it will be possible to integrate them later.

Accomplishments that we're proud of

Fully integrate with the Near Social Graph and collect social statistics for analysis. Publish ad content in Near channels and manage status.

What we learned

Near Social Graph, BOS

What's next for B4B <> NEAR SOCIAL GRAPH

We understand the criticality of onboarding new users into the Web3 ecosystem and providing them with all its benefits. Our plan is to launch and grow B4B for Near Social and large Web2 social platforms such as Twitter and Telegram. We aim to amplify Web3 projects through influencers, who will serve as our main Web3 marketing channel. The influencers from Twitter and Telegram will be able to create their profiles, amplify content, and onboard their audience into the Near ecosystem.

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