Morph

Morph is a Feature Lifecycle IDE that turns raw user feedback into feature requests in under 5 minutes using AI. It integrates directly with Express to enable rapid, feedback-driven design iteration.

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Inspiration

I built Morph because I kept running into the same pain again and again. Turning user feedback into real, validated features was slow, messy, and mostly guesswork. Even with tools like Notion or Linear, we still had to manually extract insights, form hypotheses, test them, and hope the features we shipped were the right ones.

This problem stuck with me because it felt like a black hole in the product lifecycle (especially early on, when product-market fit is still unclear). I wanted to create something that closes that gap—something that lets teams go from feedback to hypothesis to validation to feature request in minutes, not weeks.

Morph was inspired by two things. First, my background as a builder and founder. I’ve shipped multiple projects and always felt the lack of a system that connects real feedback to shippable features in a structured way. Second, scientific thinking. I wanted to bring hypothesis-driven development into product work (in the same way scientists validate ideas before publishing).

I also wanted to build a tool that supports the product thinker. The AI doesn’t make decisions for you—you and your users still decide what gets built. Morph just speeds that process up dramatically.

Learn more: usemorph.ai/why

What it does

Morph is a Feature Lifecycle IDE. It helps product teams turn raw user feedback into validated feature requests in just minutes, not weeks. It does this through three core modules:

  1. Morph Forms — for collecting structured user feedback.
  2. Morph Interviews — for capturing and summarizing insights from internal discussions or user calls.
  3. Morph Agents — for simulating user behavior and generating hypotheses before you build anything.

Morph also integrates directly with Adobe Express to sync design assets and collect feedback from within the editor—making it easy to turn validated ideas into design iterations without leaving your flow.

Learn more: usemorph.ai/about

How we built it

  • Frontend: Built using Next.js 15, Tailwind CSS, and ShadCN (with a strong focus on typography and interaction flow).
  • Backend: FastAPI with Tortoise ORM, using a functional flow-based architecture that enables step tracking and validation.
  • AI: GPT-based agents and embedding models simulate product adoption, form hypotheses, and validate them before anything is built.
  • Integration: Custom Adobe Express integration that brings assets into Morph and allows real-time feedback collection.

Explore the tech: usemorph.ai/tech

Challenges I ran into

  • Defining a new product category and making it understandable in just a few words.
  • Designing a workflow that balances AI assistance with human control.
  • Creating a smooth and intuitive UX that could support complex flows without overwhelming the user.
  • Building the Adobe Express integration in a way that felt natural and non-intrusive.

Accomplishments that I'm proud of

  • Going from idea to functional platform in under a month.
  • Designing an intuitive, flexible frontend UI that supports highly structured workflows.
  • Building the Morph Agent system that can simulate user feedback at scale.
  • Seamlessly integrating with Adobe Express to bridge design and validation.

What I learned

  • How to structure a complete feature validation workflow around user input and feedback loops.
  • The importance of making AI a supportive tool, not a controlling one.
  • How to build integrations that respect the user's existing workflow instead of disrupting it.
  • The power of validating early—before a single line of product code is written.

What's next for Morph

  • Making Morph Agents smarter and more customizable.
  • Building analytics dashboards to track validation trends across features and teams.
  • Opening up Morph to early teams and startup founders for private beta.
  • Continuing to refine the experience so that every team, not just technical ones, can turn insight into product effortlessly.

Follow the roadmap: usemorph.ai/roadmap

Additional Notes

I haven't opened up sign ups for the website yet, if you would like to try out Morph, please let me know in the Devpost comment section. Thanks!

For the judging team, I've provided credentials in the Additional Info section for this submission. Also, when you use the add-on, please make sure you select a project in the dropdown before you extract a design. If you face any issues, feel free to reach out to me!

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