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  Team Logo

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  Design Team Members

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  Meeting One: Understanding the problem and getting to know our team members

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  Data Analysis: Empathy mapping and fictional personas

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  Data Collection: Interviews, observations, surveys, sticky notes

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  Meeting Two: Ideation

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  Prototype: L2P

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  Vision Board: WISE

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  Prototype: WISE

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  Storyboard template 1

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  Storyboard template 2

Inspiration:

I worked part-time as a scorekeeper for Laurentian University's intramural sports league in my fourth year of my undergraduate degree. There was a rule that you must have representation of both sexes on the court at all times. I will never forget the one Sunday morning I score kept for a basketball game where one team had to play down a player the entire game because they could not find a woman to fill a spot on their team. The problem had never been clearer. That is, far fewer university women participate in recreational sports and physical activities being offered across campus. As a result, there are far fewer opportunities for women to gain physical, mental, and social health benefits afforded through sport. This inspired the development of Laurentian University Women in Sport (LUWIS).

Originally, I wanted to create the university's first women's-only intramural league. However, COVID-19 had other plans... The pandemic challenged me in several ways to continue to grow the LUWIS program and create a community of empowered women virtually! I can honestly say, I never expected LUWIS to turn into a digital media platform led by an incredible team of students. But, I am excited about how the program can continue to evolve in unison with new technologies.

What I learned:

Through this process, I learned that failing is a good thing! Every time we had an idea that didn't work out as planned, it challenged our team to pivot and look at the problem from a different perspective.

How I built the project:

The Design Team consisted of members from two Canadian Universities located nearly 500km apart! For this reason, we met virtually (via Microsoft Teams) to discuss the challenge and engage in brainstorming sessions. Canva was used to facilitate the ideation workshop. Canva's new Whiteboard feature allowed our team to work collaboratively in breakout sessions and be creative with elements, texts, pictures, and gifs to express our ideas.

What challenges I faced:

The biggest challenge I faced throughout this project was having a limited amount of time to achieve multiple objectives. Our team was able to meet twice; the first session was one hour and the second session 2 hours. There were times I felt our conversations were cut short and as a result restricted the creative process. If I had the chance to redo this project in the future, I would try to commit to a 1-2 DAY workshop in person to tackle this challenge.

Built With

• canva
• english
• microsoft
• teams