Grumble

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It started with a simple, embarrassingly relatable moment — someone on our team missed lunch because they were deep in a design sprint. By 4pm, they were irritable, unfocused, and grabbing whatever was closest. We laughed about it. Then we asked: why does this keep happening to everyone we know? We live in a world optimized for productivity of calendars, notifications, deadlines, but nothing designed to help us stay in tune with our own bodies. Hunger is one of the most consistent signals the human body sends, yet it's almost always the last thing we listen to.

When we read the brief of designing a tool to track and influence a human sensory experience, we knew immediately. Hunger isn't just a feeling. It's an interoceptive sense, as real and measurable as any other. And nobody had designed for it yet.