Gotcha

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Inspiration

When exploring the prompt, “How might we make everyday, mundane tasks more enjoyable and engaging?”, we chose to focus on a niche that lacks engaging solutions: personal finance. Money is something full-time students struggles to manage. Tracking spending, paying tuitions, budgeting, and understanding the taxes all feel overwhelming, confusion, and honestly... boring. Adulting is hard, and most people avoid these tasks as the process is not intuitive, fun, or even rewarding.

A way for a mundane task to be enjoyable, it has to not feel like a chore and more like a game. By gamifying finance, users can reconnect with their inner child while strengthening good financial habits. Through features like a points reward system, a digital bunny companion, we turn responsibilities that are usually dreadful to something fun, rewarding, and engaging.

What it does

Gotcha is a Tamagotchi-inspired financial app that features...

A digital companion whose well-being depends on your spending habits (Overspend your budget and your companion becomes "unwell" resulting to loss of points — a playful way to encourage staying on budget)
An AI-powered budget optimizer that creates smart, personalized budgets from your income and spending patterns.
A social leaderboard so you can compete with friends, stay motivated, and build healthy financial habits together.
Monthly analytic reports so you can see where your money is actually going, no more guessing.
Points reward system rewards users with points that can be traded for gift cards, electronic products etc. Win the game of money.

How we built it

Our logo was digitally drawn and inspired by many logos of other UX/UI and exported to be used as branding.

We followed a recursive design process: beginning with brainstorming, creating rough drafts, refining them into a final concept, translating it into a Figma prototype, and iterating on the features based on feedback. Finally we used FigmaMake for animations.

Challenges we ran into

In the beginning, planning and finalizing our concept was a challenge. It took time to figure out how to build a functional app that would appeal to our target audience while still making sense on the backend. For example, we originally wanted users to connect their bank accounts directly to the app to track transactions, but we realized that would be too complex for our scope, so we shifted to integrating Apple Pay instead.

We also faced challenges navigating Figma since it was our first time using the platform. However, as we continued iterating, we adapted, learned quickly, and became comfortable designing and prototyping within the app.

Accomplishments that we're proud of

It was our first time using Figma and our first ever hackathon/make-a-thon/designathon. It pushed us to create something that we never thought we could.